#advertising-analytics

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Marketing tech
fromAdExchanger
1 week ago

Why Is Ad Intelligence Still Built For A Pre-AI World? | AdExchanger

Data access is abundant, but fragmented signals and slow, siloed analysis prevent timely, informed marketing decisions.
Privacy technologies
fromThe Queen Zone
2 months ago

13 ways your smart tv may be tracking you and what you can do about It

Over 80% of U.S. households own internet-connected televisions that track viewing habits, voice commands, and app usage, converting entertainment devices into behavioral tracking tools for advertising and analytics networks.
Marketing tech
fromwww.socialmediatoday.com
2 months ago

Meta updates ad metrics to align with other platforms

Meta is refining its ad attribution metrics to align link clicks with industry standards, counting only actual website clicks instead of all engagement types like likes and shares.
Marketing tech
fromAdExchanger
4 months ago

Disney Is Leaning Into Brand-Building Tools Using - You Guessed It! - AI | AdExchanger

Disney launches a unified Brand Portal in Compass and a Brand Impact Metric aggregating attention, attribution, and brand health for advertisers.
Marketing tech
fromMarketing Dive
5 months ago

Nielsen, Roku deepen data-sharing pact to enhance streaming measurement

Nielsen and Roku expanded a multiyear partnership to integrate Roku CTV data into Nielsen's measurement products and to share streaming platform ratings.
fromAdExchanger
6 months ago

Beyond The Magic Button: How Domain Expertise Transforms AI Analytics For Advertising | AdExchanger

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a "magic button" that instantly democratizes data access. It's an appealing vision: marketing teams asking questions in plain English and getting instant insights without SQL expertise or analyst bottlenecks. But generic AI tools often stumble when confronting the specialized world of advertising analytics. They lack a crucial understanding of attribution models, customer journeys and cross-channel measurement.
Marketing tech
fromAdExchanger
9 months ago

This Ad Tech OG's AI-Powered Analytics Startup Just Raised $9M In Series A Funding | AdExchanger

Newton Research, co-founded in 2023, secured $9 million in Series A funding to enhance advertising analytics using specialized AI agents for media planning and measurement.
E-Commerce
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