"Nielsen and Roku have struck a new multiyear deal that will incorporate data from the connected TV platform into Nielsen's advanced campaign measurement and outcome solutions, according to a press release. The pact expands a longstanding partnership that will continue to see Roku's large-scale TV data fed into Nielsen's Big Data + Panel measurement product for linear and streaming TV."
"Roku's CTV devices account for more than 21% of total TV viewing, according to Nielsen's research. That level of market share provides insights that Nielsen will be able to leverage to sharpen its advanced measurement and outcome solutions. For Roku, the expanded partnership provides a line of sight into Nielsen ratings data that could be valuable for shoring up its own bets in streaming. Roku's app, The Roku Channel, is the second largest in the category based on ad-supported streaming time, per Nielsen."
Nielsen and Roku extended a multiyear agreement to integrate Roku's connected-TV data into Nielsen's advanced campaign measurement and outcomes products and continue supplying Roku viewing data to Nielsen's Big Data + Panel measurement for linear and streaming TV. Roku will gain access to Nielsen's streaming platform ratings. Roku's CTV devices represent over 21% of U.S. TV viewing, and The Roku Channel ranks second for ad-supported streaming time, per Nielsen. The partnership aims to reduce streaming measurement fragmentation by combining platform-scale CTV insights with panel-based measurement, enabling marketers to obtain more granular analytics and advertisers to evaluate campaign outcomes.
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