#advertising-creativity

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Marketing
fromThe Drum
2 days ago

Politicians acting like marketers, London's creative output criticised: Editor's Overview

Advertising creativity appears to be declining despite abundant awards and data, which may constrain bravery; politicians increasingly use targeted social-media marketing.
Marketing
fromThe Drum
1 week ago

We've got to let go of the past - and learn to love today's great work

Data- and evidence-led marketing improves recession resilience and recovery speed, while performance focus has narrowed advertising's creative ambition.
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