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Food & drink
fromFortune
3 days ago

Meet the Resy CMO using data to shape your next great meal | Fortune

Dining functions as a vital avenue for authentic human connection; Resy leverages data and storytelling to shape trends, spotlight underrepresented chefs, and drive AmEx loyalty.
France news
fromYahoo Finance
6 days ago

France's Publicis says AI drives its growth, raises yearly forecast again

Publicis raised its full-year organic growth forecast, attributing accelerated company and client growth to AI-powered services built on extensive data and technology investments.
Marketing tech
fromForbes
1 week ago

If Age Drives Your Segmentation, Behavior Should Lead Your Strategy

Customer behavior and context provide more accurate segmentation than basic demographics like age for effective, personalized marketing.
fromAdweek
1 week ago

ADWEEK's Team Visionary Awards Recognize Collective Excellence

Awards often recognize individuals.
Marketing
fromideamensch
2 weeks ago

Suha Atiyeh

Her expertise lies at the intersection of data-driven insights and creative storytelling, enabling her to build marketing engines that not only acquire customers but foster lasting brand loyalty. Throughout her career, Suha has guided a diverse portfolio of clients, from fast-growing SaaS startups to established consumer goods brands, helping them navigate complex market dynamics and achieve significant digital transformation.
Marketing
Marketing
fromLindsey Gamble
1 month ago

Data-Driven Creator Marketing: Proven Strategies for Better ROI in 2025 - Lindsey Gamble

Data-driven briefs, creator selection, and content formats improve creator marketing ROI and performance as spending and expectations increase.
Marketing
fromBusiness Matters
1 month ago

Marketing Strategies for Competitive Online Businesses

Online businesses must use data-driven segmentation, personalization, and trust-building content to differentiate in crowded digital markets and convert browsers into loyal customers.
Marketing tech
fromForbes
1 month ago

The Power Of Silence In Luxury, Part Two: Make Quiet Your Strategy

Luxury brands build trust by combining relevance—timely, context-aware messaging—with respect for customers' time and privacy.
fromThe Drum
1 month ago

9 ways brands used data to drive creative impact (with lessons you can borrow)

Diageo turned food search behavior into a new media moment, inserting cocktail inspiration directly into recipe journeys. With FlavorPrint AI crunching sensory data and real-time food queries, the brand delivered ultra-relevant drink pairings at the exact decision point - setting new standards for AI-driven personalization. Lesson: Don't wait for consumers to search for your product - use insight to meet them where the intent already lives.
Marketing
Marketing tech
fromExchangewire
3 months ago

Brainchild Creative Studio Partners with Mantis for Brand Suitability, Safety, and Contextual Solutions

Mantis collaborates with Brainchild to enhance digital marketing in the music industry using data-driven strategies.
Marketing tech
fromEntrepreneur
4 months ago

Why Knowing Your Customer Drives Smarter Growth (and Higher Profits) | Entrepreneur

Companies that understand their customers through data are better positioned for growth.
fromEntrepreneur
4 months ago

Why Qualitative Feedback Is the Most Valuable Metric You're Not Tracking | Entrepreneur

Success is starting to hinge more on qualitative customer feedback and brand perception. Not just perfect attribution models.
Marketing tech
fromDigiday
4 months ago

Why guaranteed access matters when it comes to securing premium DOOH inventory

Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign.
Marketing tech
#retail-media
fromThe Drum
4 months ago
Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

Marketing tech
fromThe Drum
4 months ago

Smarter product assortments can lead to impressive increases in sales

Data-driven decisions enhance retail media strategies and improve sales performance.
fromThe Drum
4 months ago
Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

Marketing tech
fromThe Drum
5 months ago

The transaction is the new cookie: why retail media is poised to eat adland

Retailers are leveraging transaction data for targeted advertising, challenging the traditional cookie-based model.
Zitcha's platform enables self-service retail media networks, focusing on retail operators over adtech teams.
more#retail-media
Social media marketing
fromHubspot
in 1 month

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

The most impactful marketing campaigns are driven by data and cultural trends, emphasizing brand values and customer experience.
fromForbes
5 months ago

The ROI Trap: Why Marketers Struggle To Measure True Performance

The problem? Many marketers fall into the ROI trap; they either misattribute conversions, focus on short-term gains or struggle to quantify the impact of their brand-building efforts.
Marketing tech
fromForbes
5 months ago

B2B Marketing Analytics And Benchmarks In 2025

Marketing analytics involves understanding the story behind the numbers to optimize B2B campaigns and effectively influence decision makers.
Marketing tech
Marketing tech
fromThe Drum
6 months ago

Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark Group

Mitin Chakraborty highlights the challenge of brand differentiation in uncertain markets while maintaining consistency across diverse regions.
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