#advertising-evolution

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#customer-lifetime-value-clv #ai-powered-personalization #saas-marketing #performance-marketing
fromForbes
4 days ago

Evolving The Advertising Landscape: Measuring And Maximizing CLV

Zachary Jarvinen is vice president of marketing for Exact Payments, a leader in embedded payment solutions for SaaS businesses. Customer lifetime value (CLV) is among the most critical metrics for businesses, reflecting the total revenue a company can expect from a customer throughout their relationship. Strategic advertising plays a key role in maximizing CLV-not only by identifying and acquiring high-value customers, but also by driving long-term loyalty and engagement when executed effectively.
Marketing
Video games
fromPolygon
5 months ago

Paul Rudd cosplays 1991 Paul Rudd in throwback Switch 2 commercial

Paul Rudd returns to advertising for Nintendo, showcasing the timelessness of his persona and the evolution of game marketing.
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