#saas-marketing

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fromForbes
1 week ago

Evolving The Advertising Landscape: Measuring And Maximizing CLV

Zachary Jarvinen is vice president of marketing for Exact Payments, a leader in embedded payment solutions for SaaS businesses. Customer lifetime value (CLV) is among the most critical metrics for businesses, reflecting the total revenue a company can expect from a customer throughout their relationship. Strategic advertising plays a key role in maximizing CLV-not only by identifying and acquiring high-value customers, but also by driving long-term loyalty and engagement when executed effectively.
Marketing
#lead-generation
Marketing tech
fromBusiness Matters
5 months ago

Top Strategies SaaS Marketing Agencies Use to Drive Conversions

SaaS marketing agencies are crucial for scaling businesses by generating leads, enhancing retention, and establishing distinctive brands.
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