"It's imperative we have age diversity in creative teams"
The obsession with targeting Gen Z is a bit of a red herring; Gen X is poised to be the highest spending generation globally in 2025 due to their greater disposable income.
Do we ever stop feeling anxious, angry or sad about relationships? Not if my older friends are any guide | Emma Beddington
The complexities of our contemporary social fabric reveal a paradox: while we are the most age-diverse society, we are also profoundly age-segregated by institutions and policies.