The dos and don'ts of the M&A rulebook for agencies
M&A activity favors agencies that grew during COVID-19, with buyers seeking scalable, digitally capable firms and increased interest in APAC independents.
WPP double deal shows influencer agencies are top network M&A target
Major holding companies are acquiring specialist influencer agencies, signaling the influencer sector has become a strategic, competitive, and maturing part of advertising.
Media Buying Briefing: Understanding 24 Seven's move to become a mini-holdco with three complementary agencies
Private equity-backed 24 Seven is consolidating SketchDeck, Markacy, and Futureman to offer complementary digital, experiential, and creative services while maintaining standalone operations and cross-selling.