Council Post: Why Agencies Need To Understand How Their Clients Have EvolvedUnderstanding and adapting to how clients evolve is crucial for agency success.Agencies must stay informed about clients' changing business models and external factors to maintain effective campaigns.
Hidden Agency Fees Could Backfire; The Hulu Stalemate Continues | AdExchangerClients are demanding more transparency in programmatic campaigns from agencies, particularly regarding breakdowns of fees and hidden costs.