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Marketing tech
fromDigiday
1 week ago

Media Buying Briefing: CourtAvenue's new president looks to grow, integrate and find M&A targets

CourtAvenue hired Robyn Freye as president and chief growth officer to integrate assets and grow through integrated specialty services across brand, media, commerce, AI, technology.
fromMarTech
3 months ago

AI is changing the hiring practices of marketing agencies | MarTech

Marketing agencies are in a period of transformation, thanks in part to AI, and they're using the opportunity to think about purposeful reinvention, according to a survey of agency leaders. The report, " AI's Effect On The Marketing Industry" (registration required), from Sunup found AI is already responsible for changes in the hiring practices of many agencies. Agencies are fundamentally rethinking what they offer clients, how they structure their teams and what skills the marketer of 2030 will need to succeed, according to the report.
Marketing
Marketing
fromHackernoon
2 years ago

Why Most Brands Fail at Hiring the Right Marketing Partner - And How to Fix it | HackerNoon

Brands often regret hiring the wrong agency due to flawed discovery processes and vague vetting methods.
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