#growth-strategy

#growth-strategy

In last year's report, the main disruption was inside marketing: established vendors vs. upstart AI-native tools, or the challenge of managing ever-expanding martech stacks. This year, the main disruption is outside of marketing's control: The consumer use of tools like ChatGPT, Claude and Gemini for research and buying decisions is turning everything upside down. Half of all consumers already use AI-powered search, putting as much as 50% of traditional search traffic at risk. That's an enormous power shift.

Emily Kramer has identified a pattern in how top AI (and non-AI) startups are able to break through the noise and grow unlike at any other time in history. Once you see it, you immediately rethink your growth strategy. I did! After reading the first draft of this post, I got a whole new level of understanding for why my product pass has been

A staple of the early-aughts, True Religion has benefitted from larger cultural nostalgia around Y2K. But now, the brand isn't just resonating with its core demo of millennials - it's starting to make inroads with Gen Z, too. While those ages 25-45 have been a key demographic for True Religion, about six months ago, the brand noticed that people ages 18-25 were shopping it more, Kristen D'Arcy, the brand's chief marketing officer and head of digital growth, told Modern Retail.

In an announcement, Darktrace said the pair's arrival marks the next stage of its plans to scale its global operations and deliver sustainable growth. "I'm thrilled to welcome Suman and Hein to the executive team," said Dartrace CEO, Jill Popelka. "Hein leads with a deep focus on customer excellence, and Suman brings exceptional global finance experience from high-growth software businesses. Their expertise will be critical as we continue to scale and transform."

No marketing strategy can save a bad product, especially in the long run. "It starts with a great product," Houston said at Stanford. "You're not going to push a rock above a hill." Houston said that having a great product comes down to quickly solving a customer's problem. The sooner a new visitor can recognize that your product or service can solve a problem, the better.

Every marketing budget should have waste in it. If there's zero waste, the company isn't trying anything new - not experimenting with new channels, formats, measurement, tech or audiences. The team isn't creating the conditions where something new and valuable can emerge. The kind of growth that only shows up once outside of comfort zones, where things feel unfamiliar, risky, even a little scary.

Firstly, the campaign led to audience fatigue, over-saturating their most engaged customers while ignoring potential new ones. It also resulted in product tunnel vision, whereby the brand stopped promoting its full product range, so missed cross-sell opportunities. Similarly, innovation stagnation meant that new product launches struggled because the algorithm only promoted proven winners. Lastly, it also led to market share erosion, with competitors capturing new customers that the brand had ignored.

Anna Ashurov has been busy. A 2018 member of Business Insider's rising stars list, Ashurov has changed companies twice since her stint at Goldman Sachs, going from the investment bank to the world's largest beer brewer and then to the world's largest asset manager, where she's worked since 2021. Ashurov now oversees growth strategy and client relationships for Aladdin, BlackRock's widely used risk analytics and portfolio management tech. She told Business Insider, she's focused on "driving growth holistically" instead of structuring deals and advising clients.

This round of financing will supercharge CityFibre's next phase of growth, as we consolidate the altnet sector, accelerate the pace of customer connections and unleash the full power of our market-leading 10Gbps XGS-PON network, for the benefit of all our partners, their customers and for the UK economy.

Tesla's Robotaxi service first launched in Austin last month as a test program. While the vehicles operate without a human in the driver's seat, a Tesla employee currently rides in the front passenger seat to monitor vehicle performance.

Most creators focus on views and views alone. But views don't mean everything. Business fundamentals matter - and YouTube is one of the best places to apply them.

In our decision to restructure, we are aiming to cultivate a resilient company ready for the next decade, which entails embracing a start-up mentality again.

As the leader of the team, you will support your members with their development, ensuring strong mentorship and coaching opportunities that empower personal and professional growth.

"AppHarbr empowers us to uphold the standards our users expect proactively, not reactively, while driving greater efficiency across our ad quality control and deeper engagement across our user base." -Sergei Efimov, CRO at FunCorp

SoFi Technologies Inc.'s CEO announced a goal of 30% member growth and 20% revenue growth, emphasizing the company's expansion strategy amid economic challenges.

The explosive growth of our meat stick products made increasing our production capabilities essential, and doing this in Los Angeles was an intentional choice.

Our technology is essential for accurately determining the performance and thus value of solar panels, which plays a critical role in the development and scaling of next-generation technologies such as tandems and perovskite.

Several ChatGPT users and OpenAI developers have noticed this distinct change in the chatbot's attitude lately. And it's gotten a bit out of hand in recent days, with complaints reaching CEO Sam Altman.

PennyMac's aggressive growth strategy focuses on expanding its servicing portfolio and hiring to enhance operations and sales, despite recent profit shrinkage.

Many small businesses struggle with operational challenges that consume valuable time and resources. Streamlining administrative tasks is key to focus on growth initiatives.