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Marketing tech
fromForbes
1 day ago

How To Get The Best Out Of A GPT To Complete Creative Agency Tasks

Intentionally guided GPTs become strategic thought partners that strengthen research, planning, production and creative quality when professionals structure and refine outputs.
Marketing
fromItsnicethat
1 month ago

POV: Are client briefs getting worse?

The modern creative brief is weakening, often reduced to vague, recycled objectives, creating a measurable skills gap in agencies and client organizations.
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