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#advertising #social-media #ai #meta #digital-marketing #youtube #consumer-behavior #content-strategy #marketing
Marketing tech
fromGeeky Gadgets
20 hours ago

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.
#social-media
Social media marketing
fromTech Times
18 hours ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
fromForbes
3 days ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing
fromForbes
3 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Social media marketing
fromTech Times
18 hours ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Online marketing
fromForbes
3 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromForbes
3 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
more#social-media
#youtube
Privacy technologies
fromEngadget
1 day ago

Google introduces AI-generated avatars to YouTube Shorts

YouTube introduces AI avatars for creators to enhance digital identity in Shorts, ensuring safety with AI disclosures and watermarks.
Television
fromTechCrunch
2 days ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Media industry
fromDigiday
3 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Marketing tech
fromBGR
14 hours ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.
Privacy technologies
fromEngadget
1 day ago

Google introduces AI-generated avatars to YouTube Shorts

YouTube introduces AI avatars for creators to enhance digital identity in Shorts, ensuring safety with AI disclosures and watermarks.
Television
fromTechCrunch
2 days ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Media industry
fromDigiday
3 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Marketing tech
fromBGR
14 hours ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.
more#youtube
#marketing
Marketing
fromMarTech
17 hours ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing tech
fromFast Company
1 week ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing
fromMarTech
17 hours ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing tech
fromFast Company
1 week ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
more#marketing
#meta
Law
fromBBC News
14 hours ago

Meta pulls Facebook ads for social media addiction clients

Meta faces significant legal challenges over child safety and social media addiction lawsuits in the US.
Law
fromwww.bbc.com
14 hours ago

Meta pulls Facebook ads recruiting for social media addiction lawsuits

Meta has removed law firm ads related to social media addiction, stating it won't allow profit from harmful claims.
Law
fromgizmodo.com
1 day ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.
Social media marketing
fromNew York Post
1 day ago

Meta boots law firm ads seeking clients to sue over alleged Facebook, Instagram addiction

Meta is removing ads aimed at recruiting plaintiffs for lawsuits related to mental health effects of its platforms.
Law
fromNewsmax
1 day ago

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.
Law
fromBBC News
14 hours ago

Meta pulls Facebook ads for social media addiction clients

Meta faces significant legal challenges over child safety and social media addiction lawsuits in the US.
Law
fromwww.bbc.com
14 hours ago

Meta pulls Facebook ads recruiting for social media addiction lawsuits

Meta has removed law firm ads related to social media addiction, stating it won't allow profit from harmful claims.
Law
fromgizmodo.com
1 day ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.
Social media marketing
fromNew York Post
1 day ago

Meta boots law firm ads seeking clients to sue over alleged Facebook, Instagram addiction

Meta is removing ads aimed at recruiting plaintiffs for lawsuits related to mental health effects of its platforms.
Law
fromNewsmax
1 day ago

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.
more#meta
fromEngadget
13 hours ago

Google has reportedly started to add Polymarket data to News results

Bets tend to appear in the 'For you' section of Google News, which is supposed to be tailored to a person's particular interests. Futurism notes that the platform actually placed a Polymarket bet as the top news result when inquiring about the price of Bitcoin.
Media industry
Apple
fromAdExchanger
1 day ago

5 Years Of ATT: What We've Learned, And What The Future Of iOS Performance Looks Like | AdExchanger

Apple's AppTrackingTransparency led to a significant decline in user tracking, forcing a shift to privacy-preserving measurement methods.
#artificial-intelligence
Data science
fromMarTech
1 day ago

How to make AI work with context instead of prompts | MarTech

AI struggles to operate reliably in enterprises due to its context-blind nature, leading to failures in scaling despite initial successes.
Artificial intelligence
fromDigiday
5 days ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Data science
fromMarTech
1 day ago

How to make AI work with context instead of prompts | MarTech

AI struggles to operate reliably in enterprises due to its context-blind nature, leading to failures in scaling despite initial successes.
Artificial intelligence
fromDigiday
5 days ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
more#artificial-intelligence
Careers
fromHubspot
in 3 months

Knowing About AI Isn't Enough. Here's How to Actually Use It.

Integrating AI into daily work significantly enhances productivity and career advancement.
#generative-ai
Fashion & style
fromCbsnews
2 days ago

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.
Fashion & style
fromCbsnews
2 days ago

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.
more#generative-ai
EU data protection
fromExchangewire
2 days ago

BIGO Ads Becomes a Registered Vendor under IAB Europe's Transparency & Consent Framework (TCF) - ExchangeWire.com

BIGO Ads is now a registered vendor of IAB Europe's Transparency & Consent Framework v2.2, enhancing its commitment to data privacy and responsible advertising.
Privacy professionals
fromAdExchanger
4 days ago

What Regulators Talk About When They Talk About Ad Tech | AdExchanger

Privacy regulators emphasize protecting children, honoring opt-outs, and ensuring companies are transparent about data collection practices.
Deliverability
fromHubspot
in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.
#ai-in-advertising
Marketing tech
fromAdExchanger
1 day ago

What Is AI Automating In Ad Tech? | AdExchanger

AI is increasingly replacing functions in ad tech, particularly in A/B testing and creative optimization.
Marketing tech
fromAdExchanger
1 day ago

What Is AI Automating In Ad Tech? | AdExchanger

AI is increasingly replacing functions in ad tech, particularly in A/B testing and creative optimization.
more#ai-in-advertising
#ai
Marketing
fromFast Company
1 day ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromExchangewire
1 day ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing
fromMarTech
4 days ago

Why AI-driven creative is failing and how to fix it | MarTech

AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.
Marketing tech
fromTheregister
1 day ago

Chatbots excel at manipulating people into buying things

Large language models can manipulate consumer choices in online shopping without users' awareness.
Marketing tech
fromAdExchanger
5 days ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Marketing tech
fromDigiday
5 days ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Marketing
fromFast Company
1 day ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromExchangewire
1 day ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing
fromMarTech
4 days ago

Why AI-driven creative is failing and how to fix it | MarTech

AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.
Marketing tech
fromTheregister
1 day ago

Chatbots excel at manipulating people into buying things

Large language models can manipulate consumer choices in online shopping without users' awareness.
Marketing tech
fromAdExchanger
5 days ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Marketing tech
fromDigiday
5 days ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
more#ai
Media industry
fromThe Hollywood Reporter
1 day ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Social media marketing
fromForbes
1 day ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
#google
fromBenzinga
2 days ago
Marketing tech

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Marketing tech
fromDigiday
3 days ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
Privacy technologies
fromwww.pcmag.com
4 days ago

Not a Fan of Google's AI Overviews? Remove Them With These 4 Tricks

Google's AI Overviews dominate search results, reducing web traffic for publishers and causing factual errors, prompting users to seek ways to disable them.
Marketing tech
fromBenzinga
2 days ago

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
3 days ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
more#google
Marketing tech
fromMarTech
18 hours ago

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
Marketing
fromTheZenParent
2 days ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
#ai-overviews
Marketing tech
fromNeil Patel
1 day ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.
Marketing tech
fromHubspot
in 1 month

Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic

AI Overviews significantly reduce organic click-through rates, impacting how marketers approach web traffic and search engine optimization.
Marketing tech
fromNeil Patel
1 day ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.
Marketing tech
fromHubspot
in 1 month

Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic

AI Overviews significantly reduce organic click-through rates, impacting how marketers approach web traffic and search engine optimization.
more#ai-overviews
Law
fromAxios
1 day ago

Scoop: Meta removes ads for social media addiction litigation

Lawyers are seeking new plaintiffs for class action lawsuits related to social media addiction, with ads running on major platforms.
Media industry
fromDigiday
2 days ago

Media Briefing: Another AI threat emerges for publishers: the third-party scraper

Publishers are alarmed as third-party web scrapers profit from their content without compensation, creating a black market for AI content licensing.
Marketing
fromMarTech
2 days ago

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.
Online marketing
fromMarTech
3 days ago

AI content can rank, but quality still decides winners | MarTech

AI content does not harm search rankings but also does not guarantee success; quality and relevance remain key.
Marketing tech
fromEMARKETER
1 day ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing
fromAdExchanger
2 days ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Media industry
fromDigiday
3 days ago

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Publishers are increasingly integrating AI into editorial workflows to streamline tasks and enhance audience experience.
#openai
Marketing tech
fromDigiday
1 day ago

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.
Marketing tech
fromThe Globe and Mail
2 days ago

Opinion: Ads are coming to AI chats. Behold as the Internet is ruined all over again

OpenAI is expanding its advertising efforts in AI, following trends set by social media companies to generate revenue.
Marketing tech
fromDigiday
1 day ago

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.
Marketing tech
fromThe Globe and Mail
2 days ago

Opinion: Ads are coming to AI chats. Behold as the Internet is ruined all over again

OpenAI is expanding its advertising efforts in AI, following trends set by social media companies to generate revenue.
more#openai
Social media marketing
fromLindsey Gamble
4 days ago

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
Online marketing
fromMakeUseOf
1 week ago

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.
Media industry
fromAdExchanger
3 days ago

Who Needs 'Corrosive Intermediaries' Anyway? | AdExchanger

Publishers face significant challenges but can innovate to improve their position in the programmatic supply chain.
Marketing
fromMarTech
4 days ago

AI and empathy define the next era of marketing systems | MarTech

Brands must build with intention to protect customers from overwhelming experiences and improve retention and profit growth.
Marketing tech
fromAdExchanger
1 day ago

Primed For Upfronts; How Much AI Is Too Much AI? | AdExchanger

Nielsen faces credibility issues with its measurement currency amid declining streaming viewership and demands for performance proof from media buyers.
Marketing tech
fromMarketing Dive
2 days ago

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.
Media industry
fromAdExchanger
1 week ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Marketing tech
fromDigiday
1 day ago

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.
Marketing tech
from24/7 Wall St.
13 hours ago

Got $10,000? Here's the Clear Winner Between Meta and Alphabet

Alphabet and Meta both exceeded quarterly expectations, but their business models and AI strategies differ significantly.
Marketing tech
fromAdExchanger
1 day ago

Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth | AdExchanger

DatafuelX aims to optimize TV and digital media value amid the convergence of streaming and traditional TV ad tech.
Marketing tech
fromMarTech
17 hours ago

Dell: Agents drive more ecommerce traffic, but conversions lag | MarTech

AI agents are increasing traffic to ecommerce but not significantly impacting conversion rates or revenue.
Marketing tech
fromExchangewire
20 hours ago

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.
Marketing tech
fromExchangewire
2 days ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
Marketing tech
fromForbes
2 days ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
fromEMARKETER
2 days ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
Privacy professionals
fromThe Drum
2 months ago

We've come too far to ditch data-driven advertising

Data-driven advertising funds the open web and democratized access to information; banning it would force paywalls, harm journalism, creators, small businesses, and jobs.
Marketing tech
fromAdExchanger
3 days ago

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.
Marketing tech
fromForbes
2 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing tech
fromEMARKETER
3 days ago

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.
Marketing tech
fromAdExchanger
4 days ago

When AI Efficiency Is A Red Flag; Partners Plus Partners | AdExchanger

Medvi exemplifies AI efficiency, earning $400 million last year with two employees, using AI-generated ads for weight-loss drugs.
Marketing tech
fromDigiday
3 days ago

Who is OpenAI's global head of ads, David Dugan?

David Dugan's dual expertise in strategy and sales positions him as a key leader for OpenAI's global advertising business.
Marketing tech
fromNeil Patel
2 days ago

How High-Growth Companies Actually Measure Marketing

A layered approach combining multiple measurement methods is essential for effective marketing analysis and decision-making.
Marketing tech
fromAdExchanger
3 days ago

Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing | AdExchanger

No single ad measurement methodology is effective for brands with multiple sales points, necessitating a triangulation approach using MTA, MMM, and incrementality testing.
Marketing tech
fromMarTech
2 days ago

Is Adobe bringing AI-driven automation to Marketo? | MarTech

A new MCP server for Adobe Marketo Engage is expected to be announced at Adobe Summit, enhancing AI integration for marketing operations.
Marketing tech
fromExchangewire
3 days ago

AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

AI agents are becoming a significant factor in commerce, influencing consumer decisions and brand visibility.
Marketing tech
fromForbes
3 days ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Marketing tech
fromDigiday
5 days ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
#programmatic-advertising
Marketing tech
fromDigiday
1 week ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
1 week ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromDigiday
1 week ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
1 week ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
more#programmatic-advertising
Marketing tech
fromAdExchanger
4 days ago

Indie Agency Wpromote Dishes On How It's Testing New Agentic SSP Tools | AdExchanger

Ad agencies are increasingly using AI to unify fragmented ad-buying tools and enhance campaign management.
Marketing tech
fromEMARKETER
5 days ago

Most consumers say ads would undermine the trust they're placing in AI search results

63% of US adults trust AI search results less when ads are present.
Marketing tech
fromAdExchanger
1 week ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Marketing tech
fromForbes
2 weeks ago

How To Optimize Campaigns For AI Answer Engines: 15 Key Components

AI-powered answer engines are changing SEO strategies, requiring brands to structure information for definitive answers rather than just ranking.
Marketing tech
fromAdExchanger
2 weeks ago

AI Media Is Already Here. Here's What Marketers Need to Know | AdExchanger

AI media is transforming advertising strategies as consumers increasingly use AI platforms for product research and decision-making.
Marketing tech
fromDigiday
2 weeks ago

Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical

The IAB Tech Lab launched the Agentic Advertising Management Protocols to standardize AI-driven processes in media buying and measurement.
Marketing tech
fromForbes
3 weeks ago

Multiply's Self-Learning AI-Powered Online Ads Rewire Advertising

Multiply raised $9.5 million to develop self-learning advertising that continuously updates B2B marketing campaigns using internal company data and AI-driven optimization.
Marketing tech
fromEMARKETER
1 month ago

Most ad buyers are ready to run ads alongside AI-generated content

61% of US digital media professionals are excited about AI developments and plan to advertise within AI-generated content.
fromwww.socialmediatoday.com
1 month ago

Meta Updates Marketing API to Align With Latest Ad Shifts

At the end of 2024, Meta announced it was shifting away from variable content metrics, such as plays, impressions and accounts reached. Instead, the company said it was pivoting to a more uniform views count instead, and that views were taking over as the main metric for video and image content on both Facebook and Instagram. Now, Meta is building that into its API as well.
Marketing tech
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