Social media marketing
fromThe Atlantic
9 hours agoHow Fake People Became Real Influencers
AI influencers are flooding social media, creating a new kind of fatigue where authenticity may no longer matter.
Gen Z isn't rejecting AI outright, but they are reassessing its role in their lives. What we're seeing in the data is a generation that recognizes AI's utility but is increasingly concerned about its long-term impact on learning, trust and career readiness.
I want to grow brands that I'm passionate about, and dirty soda has always been a part of my life. It wasn't just this viral moment that people who watch Secret Lives saw. It was something that's more sustainable.
QYOU Studios has been named 'Most Innovative Studio' at the Digiday TV & Video Awards, underscoring its growing prominence in creator-powered storytelling and premium digital production.
"I've spent a lot of time looking at the comment sections on these videos actually, and it does not seem like bots. I clicked on people's profiles, these are real profiles, thousands of followers, no signs of inorganic activity. People just like it."
Lonelygirl15 became a cultural phenomenon, drawing viewers into a narrative that blurred the lines between reality and fiction, ultimately reshaping how audiences interact with online content.
Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
While the main feed is built for discovery and curated content, stories are built for connection. For local businesses like bakeries, cafes and restaurants, this distinction isn't just a technicality; it is a direct line to the consumer's daily routine.
From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.