#ai-attribution

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Marketing tech
fromExchangewire
6 days ago

How Audio Impacts the AI Funnel

Audio advertising is an underutilized, highly memorable and trusted mid-to-upper funnel channel, primed for AI-driven attribution and personalized jingles to boost brand impact.
fromFast Company
1 month ago

Trump blamed AI for a viral video. Has AI become his new 'fake news'?

Artificial intelligence, apparently, is the new "fake news." Blaming AI is an increasingly popular strategy for politicians seeking to dodge responsibility for something embarrassing - among others. AI isn't a person, after all. It can't leak or file suit. It does make mistakes, a credibility problem that makes it hard to determine fact from fiction in the age of mis- and disinformation.
Artificial intelligence
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