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fromExchangewire
4 days ago

Digest: IPA Census 2025 Shows Staff Decline & Diversity Gains; Amazon Eyes Marketplace for AI Content Deals; Spotify Profits Soar After Raising Prices

As of 1st September, 2025, IPA member agencies employed 24,963 people, down 6.8% year on year from 26,787. The decline was driven primarily by a 14.3% fall in headcount at creative and other non-media agencies, while media agencies posted modest growth of 2.4%. Staff turnover rose to 24.8%, retention fell to 68.6%, and vacancies dropped 40.8% to 680 open roles, reflecting a broader slowdown in hiring.
Marketing tech
Artificial intelligence
fromDigiday
1 week ago

Q&A: Nikhil Kolar, vp Microsoft AI scales its 'click-to-sign' publisher AI content marketplace

Microsoft is expanding its publisher AI content marketplace to connect publishers with AI builders while testing pricing, access, and compensation for licensed premium content.
Media industry
fromDigiday
3 months ago

Media Briefing: Associated Press deal cements Microsoft's quiet rise in AI licensing

Associated Press joined Microsoft's pay-per-use AI content marketplace to help shape protections for intellectual property and ensure fair value for premium journalism.
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