fromThe Drum
1 day agoHow Duolingo, Coke and Expedia are harnessing GPT-4
OpenAI's new LLM has revolutionized AI and opened up new possibilities for marketers. Here's a look at how three big-name brands have embraced the technology. In March, the AI lab OpenAI released GPT-4, the latest version of the large language model (LLM) behind the viral chatbot ChatGPT. Since then, a small number of brands have been stepping forward to integrate the new-and-improved chatbot into their product development or marketing efforts. To a certain extent, this has required some courage.
Artificial intelligence




















