#ai-driven-targeting

[ follow ]
#contextual-advertising #keyword-targeting #multilingual-nuance #adtech #audience-data #pricing-model
Marketing tech
fromAdExchanger
2 weeks ago

Contextual Targeting Was Never Truly Contextual - AI Is Finally Changing That | AdExchanger

Keyword-based contextual targeting is fundamentally inaccurate globally; AI-driven contextual solutions must understand meaning, tone, and cultural nuance beyond static keyword lists.
fromThe Motley Fool
2 months ago

The Trade Desk Announces Audience Unlimited: What You Need to Know | The Motley Fool

The Trade Desk operates the largest independent ad-buying platform on the open internet. On Monday, the company unveiled Audience Unlimited, a major upgrade to how advertisers access and apply third-party data on its platform. The new approach aims to push data from a nice-to-have to the default setting -- removing cost surprises, reducing guesswork, and tightening the connection between data and campaign outcomes.
Marketing tech
[ Load more ]