Marketing campaign issues multiply: Here's what the numbers sayMarketers are facing significant challenges with campaign performance, with 87% reporting issues in the past year.
Google Ads rolls out Brand Report for enhanced advertiser insights | MarTechGoogle Ads' Brand Report transforms brand advertising by consolidating campaign performance metrics into a single, user-friendly dashboard.
Google Ads Leads From Messages Conversion GoalsNew 'leads from messages' conversion goal in Google Ads aims to optimize campaign performance using data from various campaigns.
The marketer's guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaignsMarketers emphasize the importance of buying high-quality data for campaigns.
Marketing campaign issues multiply: Here's what the numbers sayMarketers are facing significant challenges with campaign performance, with 87% reporting issues in the past year.
Google Ads rolls out Brand Report for enhanced advertiser insights | MarTechGoogle Ads' Brand Report transforms brand advertising by consolidating campaign performance metrics into a single, user-friendly dashboard.
Google Ads Leads From Messages Conversion GoalsNew 'leads from messages' conversion goal in Google Ads aims to optimize campaign performance using data from various campaigns.
The marketer's guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaignsMarketers emphasize the importance of buying high-quality data for campaigns.
How to Track Microsoft Bing Ads Keyword Performance and Analyze Engagement in GA4Effective keyword performance tracking is essential for optimizing marketing campaigns.Microsoft Ads requires manual setup for URL tracking, unlike Google Ads.Implementing tracking parameters enhances data customization and insight gathering.
Moving from mechanics to magic: 3 ways automation can make you more creativeCreative automation enhances the quality of digital ad campaigns, enabling marketers to create impactful ads at scale while alleviating production pressures.
Balancing Accuracy, Richness And Scale For Effective Audience Targeting | AdExchangerSuccess in advertising relies on accurate audience data for effective targeting.Advertisers must prioritize data accuracy and privacy compliance in digital campaigns.Understanding data volatility is essential for spotting genuine audience behavior changes.
Picnic Study Reveals Vo5 Achieved 4.9 Times More Consented Sessions with Quality Media TechnologyPrioritizing high-quality media inventory can significantly enhance campaign performance and return on ad spend.
Moving from mechanics to magic: 3 ways automation can make you more creativeCreative automation enhances the quality of digital ad campaigns, enabling marketers to create impactful ads at scale while alleviating production pressures.
Balancing Accuracy, Richness And Scale For Effective Audience Targeting | AdExchangerSuccess in advertising relies on accurate audience data for effective targeting.Advertisers must prioritize data accuracy and privacy compliance in digital campaigns.Understanding data volatility is essential for spotting genuine audience behavior changes.
Picnic Study Reveals Vo5 Achieved 4.9 Times More Consented Sessions with Quality Media TechnologyPrioritizing high-quality media inventory can significantly enhance campaign performance and return on ad spend.
Google Ads Brand ReportGoogle Ads has introduced a new brand report to enhance data analysis for brand advertisers with deduplicated metrics across campaigns.
Microsoft Clarity launches Google Ads integration | MarTechMicrosoft Clarity's integration with Google Ads bridges campaign performance and user behavior, enhancing ad spend ROI understanding.
Google Ads Brand ReportGoogle Ads has introduced a new brand report to enhance data analysis for brand advertisers with deduplicated metrics across campaigns.
Microsoft Clarity launches Google Ads integration | MarTechMicrosoft Clarity's integration with Google Ads bridges campaign performance and user behavior, enhancing ad spend ROI understanding.
MASS Analytics & DAIVID Partner to Enhance MMM with AI-Powered Creative Effectiveness InsightsMarketers can now effectively measure and optimize creative impact at scale with the partnership between MASS Analytics and DAIVID.
Why Going Beyond Likes With Creator Marketing Boosts Brand SuccessCreator marketing success relies on understanding the 'why' behind campaign outcomes, moving beyond superficial metrics.
Top 10 Best Email Marketing Metrics to Boost Your CampaignsEmail marketing metrics are crucial for measuring campaign success and identifying areas for improvement.Engagement metrics like open and click-through rates help optimize email strategies for better audience interaction.Maintaining list health through bounce and unsubscribe rates is essential for effective email marketing.
Why Going Beyond Likes With Creator Marketing Boosts Brand SuccessCreator marketing success relies on understanding the 'why' behind campaign outcomes, moving beyond superficial metrics.
Top 10 Best Email Marketing Metrics to Boost Your CampaignsEmail marketing metrics are crucial for measuring campaign success and identifying areas for improvement.Engagement metrics like open and click-through rates help optimize email strategies for better audience interaction.Maintaining list health through bounce and unsubscribe rates is essential for effective email marketing.
Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSPYahoo Creative tailors ad content based on real-time insights, enhancing relevance and driving results.
Why Standardization Is Wrong For Attention Metrics | AdExchangerHigh viewability doesn't guarantee high quality; lower-viewability ads can perform better under certain conditions.
Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSPYahoo Creative tailors ad content based on real-time insights, enhancing relevance and driving results.
Why Standardization Is Wrong For Attention Metrics | AdExchangerHigh viewability doesn't guarantee high quality; lower-viewability ads can perform better under certain conditions.
Unified iOS report from Singular | App Developer MagazineUnified Measurement enhances reporting accuracy for mobile marketers by identifying true organic installs and reducing duplicated data across metrics.
How to create amazing Meta Facebook Ads that convertStructured four-step process for creating and scaling Facebook ads.
Council Post: How To Respond To The Shifting Tides Of Leveraging Customer DataBrands are evolving strategies to adapt to changes in the digital ecosystem driven by factors such as signal loss, deprecation of third-party cookies, and privacy laws.
How to adapt your marketing for the new era of data analytics | MarTechMarketers are adapting to changing data landscape by shifting strategies towards a more unified approach for evaluating campaign performance.
Reminder - Google is turning off all Universal Analytics services and APIs | MarTechGoogle is discontinuing all Universal Analytics services and APIs on July 1, replacing them with Google Analytics 4 properties.Failing to migrate to GA4 and export data before the deadline could negatively impact campaign performance and access to historical data.
ID Spoofing Dents Campaign PerformanceID spoofing negatively impacts campaign performanceID bridging across browsers leads to tracking challenges
Scope3 Tool Shows How Reducing Carbon Impacts Media PerformanceScope3 launched Media Reporting to link carbon emissions reduction with campaign performance, aiming to encourage greener media planning solutions.
The advertiser's guide to campaign optimization | Tactics and insights for improving digital performance through dataMarketers improve campaign performance by analyzing past campaigns, audience selection, and making in-flight adjustments for optimization.
Boost ROI And Cut Waste: Mastering Incrementality And Standardization | AdExchangerTraditional media operating model is problematic, but digital media standardization can bring consistency, transparency, and efficiency to campaigns.
The advertiser's guide to campaign optimization | Tactics and insights for improving digital performance through dataMarketers improve campaign performance by analyzing past campaigns, audience selection, and making in-flight adjustments for optimization.
Boost ROI And Cut Waste: Mastering Incrementality And Standardization | AdExchangerTraditional media operating model is problematic, but digital media standardization can bring consistency, transparency, and efficiency to campaigns.
Biden's Odds of Dropping Out Jump to 55% on PolyMarket as Obama Raises 'Concerns' About Presidential CampaignBiden potentially dropping out of the Presidential race is a significant concern amongst Polymarket bettors.
ThisThat & RhythmInfluence Forge Elite Data Measurement PartnershipRhythmInfluence named as a ThisThat Gold Partner for enhanced campaign performance and growth.
White House Planning Conference for Social Media Influencers Ahead of TikTok BanTo appeal to young voters, Biden may leverage online influencers and address topics like TikTok to improve his campaign performance.
Google Adds AI Insights To Google AnalyticsGoogle's AI engine proactively connects the dots for spikes in Purchase events, while new features allow for insights from non-Google campaign data and changes in cookie tracking.