Marketing tech
fromForbes
1 day agoHow AI Interfaces Are Reshaping Discovery, Trust And Decision Making
The traditional home page is losing its significance as AI assistants reshape how users interact with brands online.
Google recently released a new AI model, Gemini 3.1, that demonstrates great results in UI and web design tasks. I've already tested this model for web design tasks and in this article, I want to experiment with Gemini 3.1 and generate UI for a mobile application.
LLMs have made AI assistants a standard feature across SaaS. AI assistants allow users to instantly retrieve information and interact with a system through text-based prompts. Mathias Biilmann, in his article " Introducing AX: Why Agent Experience Matters," discusses two distinct approaches to building AI assistants. The Closed Approach involves a conversational assistant embedded directly within a single SaaS product. Examples include Zoom's AI Companion, Salesforce CRM's Einstein, and Microsoft's Copilot. The Open Approach involves external conversational assistants, such as Claude, ChatGPT, and Gemini,
The normative form for interacting with what we think of as "AI" is something like this: there's a chat you type a question you wait for a few seconds you start seeing an answer. you start reading it you read or scan some more tens of seconds longer, while the rest of the response appears you maybe study the response in more detail you respond the loop continues