#data-driven-design

#data-driven-design

The Purechill Runner sits somewhere between a shoe and a sculpture, featuring a fully synthetic foam construction that's both futuristic and oddly organic. The design language here is bold, with sweeping grooved patterns running across the surface and ventilated perforations that don't just look cool but actually serve a purpose. This isn't decoration for decoration's sake. The molded upper cage channels airflow throughout the entire shoe, creating what Adidas calls 360-degree ventilation.