Marketing tech
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13 hours agoDell: Agents drive more ecommerce traffic, but conversions lag | MarTech
AI agents are increasing traffic to ecommerce but not significantly impacting conversion rates or revenue.
Weather impacts sales. Every retailer knows it. But for most, the likelihood that it might rain, snow, or sleet on the third of March somewhere in the Midwest is rarely used. Vendors such as Weather Trends have offered accurate, long-range forecasts for more than 20 years. But the opportunity is not predicting the weather; it's knowing what to do with the data. AI might change that.