#ali-henry

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#influencer-marketing
Podcast
fromThe Drum
1 month ago

Creators everywhere: the rise of influencers and creative collaboration

Influencer marketing requires transparent disclosures, long-term relationship building, and centralized strategies to navigate evolving regulations and maximize social media impact.
fromPR Daily
1 month ago
Marketing

SHEIN's U.S. influencer marketing director on the secret to partnerships - PR Daily

Podcast
fromThe Drum
1 month ago

Creators everywhere: the rise of influencers and creative collaboration

Influencer marketing requires transparent disclosures, long-term relationship building, and centralized strategies to navigate evolving regulations and maximize social media impact.
fromPR Daily
1 month ago
Marketing

SHEIN's U.S. influencer marketing director on the secret to partnerships - PR Daily

Music production
fromSFGATE
14 hours ago

Addison Rae went from TikTok dancer to one of Coachella's biggest pop stars

Addison Rae's Coachella performance marks a significant moment in her evolving music career, showcasing her growth and connection with the audience.
Silicon Valley food
fromwww.businessinsider.com
5 hours ago

This TikTok vigilante is calling out what he says are obnoxious influencers and getting legal threats

Jay became a prominent influencer critic after mocking entitled influencers, helping to grow his family's snack brand on TikTok.
Fashion & style
fromwww.theguardian.com
7 hours ago

Lifestyle blogger said to have inspired Devil Wears Prada character uses unpaid student interns

Plum Sykes, despite her fashion industry background, does not pay her interns, facing criticism for exploiting free labor.
Media industry
fromEntrepreneur
2 days ago

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.
#social-media
fromForbes
5 days ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing
fromTech Times
2 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Social media marketing
fromForbes
5 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Social media marketing
fromHer Campus
6 days ago

THE RISE OF RELATABILITY AND THE FALL OF 'THE INFLUENCER'

A shift towards more relatable, authentic content on social media is emerging, moving away from traditional influencer culture.
Film
fromKotaku
1 day ago

New Faces of Death A Fun Stab At Grisly State Of Social Media

The proliferation of graphic content online, especially among children, highlights the disturbing impact of social media on society.
Online marketing
fromForbes
5 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromTech Times
2 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Media industry
fromNatesilver
6 days ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Social media marketing
fromForbes
5 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Social media marketing
fromHer Campus
6 days ago

THE RISE OF RELATABILITY AND THE FALL OF 'THE INFLUENCER'

A shift towards more relatable, authentic content on social media is emerging, moving away from traditional influencer culture.
Marketing
fromInc
1 day ago

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.
Fundraising
fromFast Company
1 day ago

Phoebe Gates and the contentious debate over fair pay for influencers

Expectations for budget management differ for founders based on their family wealth, as seen in the case of Phoebe Gates.
#whitney-leavitt
Chicago
fromScary Mommy
2 days ago

Whitney Levitt Is Doing It All, Authentically & Apologetically Herself

Whitney Leavitt embraces authenticity while expanding her career as Chief Creative and Brand Officer at Cool Sips, blending personal passion with professional growth.
Marketing
fromFood & Beverage Magazine
3 days ago

Whitney Leavitt Joins Cool Sips as Chief Creative Officer

Whitney Leavitt becomes Chief Creative and Brand Officer at Cool Sips, aiming to transform the brand with innovative flavors and experiences.
Chicago
fromScary Mommy
2 days ago

Whitney Levitt Is Doing It All, Authentically & Apologetically Herself

Whitney Leavitt embraces authenticity while expanding her career as Chief Creative and Brand Officer at Cool Sips, blending personal passion with professional growth.
Marketing
fromFood & Beverage Magazine
3 days ago

Whitney Leavitt Joins Cool Sips as Chief Creative Officer

Whitney Leavitt becomes Chief Creative and Brand Officer at Cool Sips, aiming to transform the brand with innovative flavors and experiences.
Television
fromFast Company
2 days ago

Issa Rae's production company jumps into micro-dramas. Here's what to expect from the Hoorae-TikTok deal

Issa Rae's Hoorae Media partners with TikTok to launch exclusive micro-series content, starting with 'Screen Time' in April.
Cocktails
fromDelish
3 days ago

Luckin Coffee's New Purple Drink Is Already Taking Over Instagram

Luckin Coffee launched two new colorful spring drinks in NYC: Purple Bloom Frappe and Yuzu Matcha Sparkling Water.
Exercise
fromEntrepreneur
3 days ago

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.
#tiktok
fromVariety
4 days ago
Toronto startup

Khartoon Weiss, TikTok's Head of Ad Sales for North America, Is Exiting

fromDigiday
5 days ago
Media industry

TikTok's Khartoon Weiss to exit the platform as its head of global business

fromVariety
4 days ago
Toronto startup

Khartoon Weiss, TikTok's Head of Ad Sales for North America, Is Exiting

Media industry
fromDigiday
5 days ago

TikTok's Khartoon Weiss to exit the platform as its head of global business

Khartoon Weiss is leaving TikTok to pursue a new opportunity, ensuring continuity in the ad business during the transition.
fromMashable
4 days ago

Remi Cruz Parsons has been online for over a decade. Here's what she's learned.

With her new cookbook, Let's Get Cooking: Everyday Meals, Tipsy Favorites and Comfort Food Cravings, the 31-year-old creator is bringing one of the most beloved parts of her content into readers' homes. Filled with comfort food, Korean recipes inspired by her family, easy weeknight dinners, and dishes longtime viewers will instantly recognize from her vlogs, the book feels like a natural extension of the world she has built online.
Digital life
Parenting
fromFast Company
4 days ago

The co-founder of Refinery29 makes the case for playfulness

Choosing a playful mindset transforms frustrating situations into opportunities for connection and humor.
Marketing tech
fromForbes
4 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Health
fromwww.socialmediatoday.com
5 days ago

Snapchat users visit the app for health and medical advice

Snapchat users prioritize health and wellness, using social media for health information, which raises concerns about reliability but offers marketing opportunities.
fromPsychology Today
4 days ago

Are People Speaking Less in This Age of Online Communication?

"While putting a number to the loss, there is much about those lost conversations that these data cannot answer. Were they lost with friends, or family, or with strangers?"
Psychology
#pet-market
Pets
fromAol
5 days ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
Pets
fromAol
5 days ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
Pets
fromAol
5 days ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
Pets
fromAol
5 days ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
Startup companies
fromwww.businessinsider.com
1 week ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
fromApaonline
6 days ago

How to Deal with Online Virtue Signaling

Virtue signaling often manifests in social media posts that aim to elevate one's moral standing without genuine commitment to the cause, leading to frustration among observers.
Philosophy
#gen-z
Fashion & style
fromFortune
1 day ago

The 'Tuscan Mom' aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray | Fortune

Gen Z is embracing the Tuscan mom aesthetic, contrasting with millennial minimalism, and romanticizing early 2000s design and fashion trends.
Fashion & style
fromForbes
3 days ago

Latest Gen Z Spend Trend: Trading Down To Glow Up

Gen Z is shifting to frugal shopping, opting for store brands to afford premium spending on wellness and personal style.
Fashion & style
fromFortune
1 day ago

The 'Tuscan Mom' aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray | Fortune

Gen Z is embracing the Tuscan mom aesthetic, contrasting with millennial minimalism, and romanticizing early 2000s design and fashion trends.
Fashion & style
fromForbes
3 days ago

Latest Gen Z Spend Trend: Trading Down To Glow Up

Gen Z is shifting to frugal shopping, opting for store brands to afford premium spending on wellness and personal style.
Media industry
fromThe Hollywood Reporter
3 days ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Women in technology
fromNautil
3 days ago

This Is How People Who Use Emojis at Work Are Perceived

Emojis can negatively impact perceptions of competence in workplace communication, especially negative emojis.
Film
fromKotaku
4 days ago

Scientology Runs Are Going Viral On TikTok

Scientology Runs involve people filming themselves trying to run inside Scientology centers before being caught.
Television
fromwww.theguardian.com
4 days ago

Are OnlyFans models the best way to explain the climate crisis?

Global emissions are at record highs, and innovative approaches like Headline Newds aim to raise awareness about climate change through provocative content.
Fundraising
fromChronicle of Philanthropy
6 days ago

Gen Z Wants to Raise Money for You. Here's How to Stop Scaring Them Off.

St. Jude Children's Research Hospital successfully supported Ryan Trahan's fundraising campaign, raising $11.6 million by allowing him creative freedom in communication.
fromBustle
1 day ago

TikTok's "Unexpected Red Theory" Lives On In Millie Bobby Brown's Summery 'Fit

Millie Bobby Brown's outfit features a cropped tank with a strawberry print and a light denim micro miniskirt, showcasing the unexpected red theory in fashion.
Fashion & style
Relationships
fromBustle
2 weeks ago

A Behind-The-Scenes Look At Dating Influencer Danielle Walter's Engagement

Danielle Walter moved to San Francisco, got engaged to Lucas Alcantara, and navigated public scrutiny while sharing her relationship journey on social media.
fromwww.nytimes.com
2 weeks ago

Why Young People Are Embracing Kennedy's Make America Healthy Again' Lifestyle

I had really bad gut issues when I was younger. I was crying every day, and it felt like all the foods I ate were destroying my body. Doctors diagnosed me with I.B.S. but told me there wasn't much they could do.
Mental health
Toronto startup
fromFortune
1 week ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
Fashion & style
fromCN Traveller
3 days ago

We asked Harry Styles' stylist what we should be wearing this summer - this is what he said

Harry Lambert is a leading stylist known for his work with Harry Styles and iconic red carpet looks.
fromSlate Magazine
4 days ago

Lonelygirl15 Was the Most Famous YouTuber in the World. No One Had Any Idea Who She Really Was.

Lonelygirl15 became a cultural phenomenon, drawing viewers into a narrative that blurred the lines between reality and fiction, ultimately reshaping how audiences interact with online content.
Media industry
Marketing
fromForbes
5 days ago

Adam W Is Taking Creator Strategy Off Screen And Into The Real World

Adam Waheed transitions to Chief Digital Officer at Stic, merging digital comedy with innovative advertising strategies.
Television
fromwww.businessinsider.com
1 week ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
#taylor-frankie-paul
SF parents
fromJezebel
3 weeks ago

#MomTok Might Not Survive Taylor Frankie Paul's Season of 'The Bachelorette' Getting Canceled

Taylor Frankie Paul faced serious allegations leading to the cancellation of The Bachelorette amid a domestic assault investigation and leaked video evidence.
Television
fromBustle
2 weeks ago

Taylor Frankie Paul Isn't Hitting Pause On Social Media

Taylor Frankie Paul is returning to TikTok after the cancellation of The Bachelorette due to resurfaced domestic violence footage.
SF parents
fromJezebel
3 weeks ago

#MomTok Might Not Survive Taylor Frankie Paul's Season of 'The Bachelorette' Getting Canceled

Taylor Frankie Paul faced serious allegations leading to the cancellation of The Bachelorette amid a domestic assault investigation and leaked video evidence.
Television
fromBustle
2 weeks ago

Taylor Frankie Paul Isn't Hitting Pause On Social Media

Taylor Frankie Paul is returning to TikTok after the cancellation of The Bachelorette due to resurfaced domestic violence footage.
Social media marketing
fromForbes
3 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
#youtube
fromDigiday
4 days ago
Media industry

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

Media industry
fromDigiday
4 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
fromFood Dive
6 days ago

The new flavor pipeline: How social media is rewriting the rules of food and beverage innovation

Brands that are already developing nostalgic, holiday-inspired flavors are the ones best positioned to win when consumer demand shifts.
Marketing
Washington DC
fromGothamist
3 weeks ago

The social media influencers now run Washington Square Park

Washington Square Park has transformed from a counterculture hub into a social media influencer destination, with content creators now dominating the space and competing with traditional park users.
Social media marketing
fromPR Daily
3 days ago

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.
Fashion & style
fromwww.businessinsider.com
3 days ago

Kimora Lee shares how she spent years investing, bought back Baby Phat, and caught a Y2K wave

Kimora Lee successfully bought back Baby Phat to preserve its brand identity amid a resurgence of Y2K fashion trends.
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
3 weeks ago

Cultural Relevance: Apple's 'Unhinged' TikToks Are Weird by Design | Muse by Clios

With the recently launched MacBook Neo -Apple's cheapest laptop yet-the company is once again betting on intrigue over explanation. It does not seem especially worried about being too vague, showing too little of the product or leaving viewers asking, 'What am I watching?' After all, that same creative risk helped make 'Silhouettes' iconic.
Apple
fromAdweek
5 days ago

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
Fashion & style
fromCbsnews
3 days ago

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.
Social media marketing
fromEMARKETER
5 days ago

Reddit's purchasing influence is growing whether brands engage or not

Brands risk missing vital real-time conversations on Reddit, where 180 million US users influence product discussions and recommendations.
Fashion & style
fromVogue
5 days ago

Are Haul Videos Making Fashion's Returns Problem Worse?

Creators oppose overconsumption but face unavoidable returns, prompting luxury retailers to implement strict return policies to combat fraud.
Psychology
fromThred Website
1 month ago

why the obsession with gen z + viral auramax just dropped

Gen Z attracts intense commercial and media focus due to their digital nativity, unique generational conditions, and projected high spending power by 2035.
Social media marketing
fromRetail Dive
5 days ago

Inside Walmart's creator-driven social commerce playbook

Walmart is enhancing its social commerce strategy to engage consumers, particularly Gen Z, who spend significant time on social media.
Television
fromDefector
3 weeks ago

The Not-At-All-Secret Life Of Taylor Frankie Paul | Defector

Taylor Frankie Paul's casting in The Bachelorette was halted due to a resurfaced domestic violence incident video.
Media industry
fromNieman Lab
2 weeks ago

Young people want their news to be more fun, a new report says

Young adults prefer news that is entertaining and fun, contrasting with older adults who favor traditional news sources.
Social media marketing
fromwww.theguardian.com
5 days ago

Who needs looksmaxxing when you've got Catholicmaxxing? The TikTok trend making religion great again

Catholicmaxxing is a trend among young men combining fitness and Catholicism, often influenced by social media to enhance personal appearance and faith.
Digital life
fromwww.theguardian.com
1 month ago

Why is everyone so obsessed with gen Z?

Generation Z is the most studied generation due to their unique digital immersion from infancy, distinctive behaviors, and significant economic influence on employers and marketers seeking to understand and reach them.
Fashion & style
fromBustle
2 weeks ago

Elsa Hosk Embraced TikTok's Funky Activewear Trend In The Most Elsa Hosk Way

FashionTok is embracing playful activewear, with Elsa Hosk showcasing a luxe twist by wearing Chanel ballet flats instead of traditional gym attire.
Social media marketing
fromWCVB
1 week ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
Marketing
fromForbes
4 weeks ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Mental health
fromPsychology Today
1 month ago

Jimmy Sotos on Catching Up and Going Viral Overnight

Jimmy Sotos transitioned from basketball identity to overnight TikTok fame, experiencing pressure to maintain algorithmic visibility while grappling with loss of athletic purpose.
#skincare
Social media marketing
fromForbes
2 weeks ago

Alix Earle Has Mastered Marketing. Now She Takes The Founder Seat

Alix Earle launches Reale Actives, a skincare brand, focusing on influencer marketing and smaller creators passionate about skincare.
Social media marketing
fromFortune
2 weeks ago

How Alix Earle turned viral fame into a business | Fortune

Alix Earle launched Reale Actives, a skincare brand for acne-prone skin, after two years of development with Imaginary Ventures.
Social media marketing
fromForbes
2 weeks ago

Alix Earle Has Mastered Marketing. Now She Takes The Founder Seat

Alix Earle launches Reale Actives, a skincare brand, focusing on influencer marketing and smaller creators passionate about skincare.
Social media marketing
fromFortune
2 weeks ago

How Alix Earle turned viral fame into a business | Fortune

Alix Earle launched Reale Actives, a skincare brand for acne-prone skin, after two years of development with Imaginary Ventures.
Public health
fromNature
2 months ago

Are health influencers making us sick?

Internet and social-media platforms are reshaping health information, often prioritizing engagement and commerce over reliable, evidence-based medical guidance.
Social media marketing
fromAnimals Around The Globe
3 weeks ago

The Animal Personality That Captures Your Social Media Style

Social media usage patterns reflect animal personality archetypes, with traits like extraversion and neuroticism determining posting styles, engagement levels, and online presentation strategies.
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
1 month ago

Creator Corner: Staples Baddie, Alysa Liu, Punch Monkey, Plus More Social Media Standouts | Muse by Clios

Kaeden Rowland has made shopping at Staples well, cool! A print specialist at one of the store's locations in upstate New York, this 22-year-old regularly posts videos of herself on the job. We watch her make cat mugs and help people strike the best poses for passport photos. She's the opposite of corporate-and that connects.
Social media marketing
fromThe Business of Fashion
1 month ago

The Social Media Trap

Instagram's new 'Shop the Look' feature and recent algorithm shifts highlight the vulnerability of social media reliance, where creators fear brand dilution from automated tags while companies like Oddity faced a massive stock drop due to the instability of rented social spaces.
Fashion & style
fromHer Campus
1 month ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
#creator-economy
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
fromThe Drum
2 months ago

Social Media Cultural Impact on Business

One of the social media strategies I apply is the adoption by everyone in the business of some form of social media - whether it's writing a blog which sometimes mentions the business but occasionally has pictures of holidays; using Twitter to get those free Muffins from the cafe on the corner - and occasionally mention a company product that they love; using Facebook to update the company page but also "Like" it as an individual... hopefully you're starting to get the picture.
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