fromwww.marketingdive.com
2 months agoAmazon enables communication between ads platform and AI agents
The new Amazon Ads MCP Server is built on the Model Context Protocol, an open standard enabling AI platforms to communicate with external tools. The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API, turning natural language prompts into structured campaigns. Additionally, the Amazon Ads MCP Server includes pre-built capabilities and workflows to reduce the complexity of launching and running Amazon Ads campaigns.