#amazon-advertising

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fromAdExchanger
4 days ago

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

The discussion illuminated the rapid evolution of retail media, emphasizing Amazon's advancements in DSP and the transformative impact of Agentic AI on campaign optimization.
E-Commerce
fromForbes
1 week ago

How Amazon Agencies Are Using AI To Slash Reporting Time By 90%

Agencies need to be efficient with their time, but in the Amazon Ads context, they also need to give their clients remarkably in-depth reporting to capture the complexity of their online business.
Marketing tech
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