As economic conditions worsen and consumer confidence declines, U.S. brands are increasingly turning to Amazon and its digital advertising platforms to maintain their advertising efforts. Data shows that spending on Amazon's Sponsored Brands and Sponsored Products ads has risen 9% year-on-year in Q1 2025, while expenditure on Amazon's DSP has surged by 25.4%. Experts highlight Amazon's robust e-commerce data and effective ad tools as key reasons for brands to invest in its offerings despite market challenges.
When times get tough, some advertisers look to performance channels to see them through.
With fears of a recession mounting, U.S. brands are accelerating their adoption of Amazon's DSP and increasing investments in its search inventory.
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