#anchoring-bias

[ follow ]
fromwww.housingwire.com
4 days ago

In Texas, the big rival is the buyer's memory of 2.65%

The COVID fog shows up when decision-makers treat the 2.65% mortgage trough from January 2021 as a normal frame of reference rather than what it was, an extreme, unsustainable outlier created by a crisis policy response. Mortgage rates rose more than five percentage points from that trough, reaching 7.79% in October 2023 and easing to about 6.2% by September 2024.
Real estate
Marketing
fromForbes
4 months ago

The Influencer's Guide To Negotiating Brand Deals

Always negotiate brand deals; if a brand reaches out you hold leverage, so avoid accepting the first offer and use anchoring strategically.
[ Load more ]