Apple
fromMacworld
2 days agoApple's obsession with ads is destroying the iPhone
Apple will expand App Store search ads in March, adding multiple paid slots (UK, then Japan, then others), boosting revenue while eroding user trust.
More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and this new rollout of search ads will begin on Tuesday, March 3, according to a developer email viewed by MacRumors. "Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search," Apple says.