Apple
fromMacworld
2 days agoApple's obsession with ads is destroying the iPhone
Apple will expand App Store search ads in March, adding multiple paid slots (UK, then Japan, then others), boosting revenue while eroding user trust.
More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and this new rollout of search ads will begin on Tuesday, March 3, according to a developer email viewed by MacRumors. "Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search," Apple says.
Having started with ads in the App Store back in 2016, a program which was dramatically ramped up in 2022, the company went on to put them in Apple News, Stocks, and, as of this year, Apple Maps. But now it appears to have run out of new places to put ads, because it's going back to the App Store for another round.