#apple-branding

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Apple
fromSlashGear
4 days ago

The Apple TV Rebrand Aimed For Consistency, But Users Say It's More Confusing Than Ever - SlashGear

Apple removed the plus from Apple TV+, renaming it Apple TV, citing common user usage rather than a major strategic or commercial reason.
Marketing
fromChicago Tribune
1 month ago

Vintage Tribune: Leo Burnett's ad agency, launched in the Great Depression, beat long odds to succeed

Leo Burnett turned apples into a hospitality trademark and built a plain-spoken advertising agency that thrived despite New Deal criticisms of advertising.
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