#athlete-entrepreneurship tag

Sports marketing company CEO explains the biggest difference in how past and current NBA players market themselves

Modern NBA players leverage social media and personal branding to build global entrepreneurial platforms, unlike past players who relied solely on on-court talent and competitiveness.

Wine

fromDefector

1 week ago

My Coworkers Browbeat Me Into Drinking James Harden's Wine | Defector

James Harden's wine-only autograph signing in Cleveland exemplifies athletes' growing involvement in wine ventures, a trend influenced by Gregg Popovich's refined oenology culture.

Miami Dolphins

fromSun Sentinel

4 months ago

Chris Perkins: Dolphins' Benito Jones keeps trucking - off the field, too

Benito Jones runs 7J Logging, a sizeable trucking and logging operation of 16 trucks and heavy equipment while playing as a Dolphins defensive tackle.

Startup companies

fromTechCrunch

5 months ago

Tristan Thompson on AI, Sports & Startups at Disrupt 2025 | TechCrunch

Tristan Thompson applies AI-driven analytics through TracyAI to transform sports performance, strategy, and fan engagement while leading multiple Web3 and fintech ventures.

Soccer (FIFA)

fromESPN.com

5 months ago

Her on-field success was unparalleled. Now Alex Morgan aims for the same heights in business

Alex Morgan retired from soccer and transitioned into business, becoming an investor and co-founder of athlete-focused ventures while advocating for better pay and coverage.

fromEntrepreneur

6 months ago

'What Hoop Did I Not Jump Through to Get That Title?': How Olympian Shaun White Disrupted Winter Sports By Spotting What Everyone Else Missed | Entrepreneur

Shaun White, five-time Olympian and three-time Olympic gold medalist in half-pipe snowboarding, is more than familiar with winter sports. He's lived and breathed it for years. But there was always one thing missing: No one was organizing or governing them. That's where White's latest venture, THE SNOW LEAGUE, has been a game-changer for winter sports athletes. With a mission to bring structure and excitement to skiing and snowboarding, he successfully completed his inaugural event in Aspen.

Venture