Marketing
fromMumbrella
6 hours agoThe 2.5 second survival guide for advertisers
Most ads fail to reach memory because they are processed as expected “wallpaper,” requiring new strategies that earn active attention beyond 2.5 seconds.
#attention-and-memory
#attention-and-memory
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#social-media #advertising-effectiveness #brand-recognition #cognitive-psychology #creative-strategy
fromPsychology Today
2 months agoThe Architecture of Identity: How the Brain Builds a Self
Attention is the brain's filtering mechanism; what passes through that filter is what gets encoded. What gets encoded becomes memory. And memory is the raw material of identity. So in the architecture of your identity, attention is the doorway.
Miscellaneous
fromBig Think
2 months agoHow reading books regulates your nervous system
There's a feeling I love almost more than anything: the feeling of sinking into a good book while the world around me fades away. My breathing slows, my shoulders drop, and the mental chatter in the back of my mind goes quiet. What's happening in those moments goes far deeper than entertainment or education, and we seem to sense this instinctively.
Science
fromPhys
8 months agoDistracted viewers can be prime targets for ads, study finds
the researchers found that the more a participant engaged with an NFL game they were watching on TV, the more likely they were to remember advertisements being shown to them on a mobile device. They also identified a few factors that made an advertisement more likely to stick with a distracted consumer, such as when the advertisement is shown, the similarity between the advertisement and the consumer's environment, and even the physical distance between the advertisement and the distraction, the NFL game in this case.
Marketing
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