Marketing
fromInc
3 weeks agoThe $10,000 Influencer Mistake
Influence depends on audience alignment; large follower counts alone do not generate business when followers are not interested in the service.
He said the "whole concept of brand safety" is a "problem." "That's just subjective," he said onstage in conversation with measurement giant Nielsen. "You look at somebody and you look at their audience and you say they're not necessarily safe. What does that mean? There was a time a couple of years ago they were saying Judy Blume books weren't safe - Judy Blume!