#audience-fragmentation

#audience-fragmentation

He argues that the algorithms have grown too sophisticated at sorting viewers into their own individual silos. If a viewer seeks out automotive content, they receive more automotive content. If they like health and beauty, their feed is largely restricted to health and beauty. The days of a single creator punching through to hundreds of millions of viewers are effectively over. Donaldson's rise required a specific historical moment, one where recommendation engines still permitted the emergence of mass figures. That window has closed.

Promoting summer blockbusters has become increasingly complicated, requiring publicists to strategically select platforms for celebrity appearances, beyond traditional media outlets.