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Marketing tech
fromAdExchanger
2 days ago

How Mobile Became The Foundation Of Omnichannel Identity | AdExchanger

Identity today relies on combining various signals, with mobile devices providing crucial insights for effective marketing strategies.
Media industry
fromExchangewire
3 days ago

The Measurement Blind Spot

Media planning often prioritizes measurable metrics over actual consumer behavior, leading to ineffective strategies in a fluid media landscape.
Media industry
fromDigiday
5 days ago

As upfront negotiations near, buyers chart path through complex sports market

Fragmentation of sports broadcasting complicates viewing for fans and advertising strategies for brands.
fromPractical Ecommerce
4 weeks ago

Content Beats Design, Says CRO Pro

Content and copy play a very big role in conversions, if not the biggest. Merchants often prioritize their sites' aesthetics over copy and content, which is a big mistake.
Marketing tech
#ctv-advertising
Marketing tech
fromAdExchanger
1 month ago

Beyond Programmatic: A New Model For Buying Premium CTV Inventory | AdExchanger

Programmatic guaranteed and direct IO are two approaches to CTV advertising, each with unique advantages and limitations affecting cost, transparency, and execution.
fromDigiday
9 months ago
Television

Future of TV Briefing: CTV ad buyers say 'the math isn't mathing' with sell-side shadiness, ad tech fees

Marketing tech
fromAdExchanger
1 month ago

Beyond Programmatic: A New Model For Buying Premium CTV Inventory | AdExchanger

Programmatic guaranteed and direct IO are two approaches to CTV advertising, each with unique advantages and limitations affecting cost, transparency, and execution.
fromDigiday
9 months ago
Television

Future of TV Briefing: CTV ad buyers say 'the math isn't mathing' with sell-side shadiness, ad tech fees

more#ctv-advertising
Media industry
fromForbes
8 months ago

Breaking Through The Noise: How Amagi Is Solving Media's Fragmentation Puzzle

Media companies must adapt strategies to capture and retain attention in a fragmented media landscape.
Online marketing
fromSocial Media Today
8 months ago

A Look at Meta's 'Value Rules' for Specific Ad Targeting Approaches

Value Rules enhance Meta Ads targeting by allowing bid adjustments for specific audience segments based on their projected customer value.
E-Commerce
fromAdExchanger
9 months ago

Commoditization 2.0: How Agentic AI Could Undermine The Open Web's Best Publishers | AdExchanger

AI agents and super signal aggregators may harm premium media brands and advertisers through commoditization.
E-Commerce
fromBusiness Matters
9 months ago

Your Ultimate Guide Understanding PPC

Businesses need innovative strategies to capture attention and outpace competitors.
PPC ads offer quick visibility compared to traditional organic marketing methods.
Marketing
fromVinePair
9 months ago

The VinePair Podcast: Is the Era of the Influencer Over?

Influencer marketing is losing effectiveness, with 90% of consumers expressing distrust in influencers.
#retail-media
more#retail-media
Marketing tech
fromForbes
10 months ago

How To Market On Platforms Where Traditional Ads Don't Exist

Smart brands earn attention rather than interrupting, especially on platforms where traditional ads are avoided.
Marketing tech
fromTheregister
10 months ago

AI agents confused by some aspects of websites, ads

Marketers must adapt website design and ad strategies for AI agents powered by foundation models, which process information differently than human users.
fromCraftBeer.com
11 months ago

Across the Atlantic: How U.S. Breweries Navigate the European Market

Selling beer here in Virginia requires us to have marketing out there, to get people to understand our brands, to understand what we're doing and what we're making, and it's so much harder to do that in a foreign market.
Beer
Social media marketing
fromEMARKETER
11 months ago

Social media, YouTube dominate discovery for Gen Zers

Most media content discovery occurs via social media, especially for Gen Z viewers.
Advertisers should focus on social media and YouTube to reach younger audiences effectively.
Media industry
fromTheWrap
11 months ago

Ad-Supported Platforms Account for 72.4% of TV Viewing in First Quarter of 2025

Nielsen's Ad-Supported Gauge reveals a significant majority of TV viewership is on ad-supported platforms, affecting advertising strategies.
Marketing tech
fromForbes
1 year ago

The Checkout Can Be Your Next Big Commerce Media Opportunity

Post-purchase advertising at checkout enhances customer engagement and drives revenue.
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