#audience-strategy

#audience-strategy

Without an audience, there is no event. But attracting the right audience is no walk in the park, and while the content and speakers are important, they are not guaranteed to fill a room. In fact, according to Freeman's 2024 Report, 81% of participants said that opportunities to connect with experts were their top reason for attending in-person events. So there's plenty to consider. But leadership teams want more than just a full room;

It's a perfect recipe for complacency at a time when luxury brands are laser-focused on appealing to wealthy consumers. But Sarah Ball, who took over as editor-in-chief of WSJ. in the summer of 2023, succeeding longtime editor Kristina O'Neill, said she wants to broaden the definition of who her reader is. The magazine is profiling more Millennial and Gen-Z movers and shakers, like actress Sydney Sweeney, "Call Her Daddy" podcast host Alex Cooper and TikTokker extraordinaire Alix Earle.