#event-marketing

#event-marketing

Without an audience, there is no event. But attracting the right audience is no walk in the park, and while the content and speakers are important, they are not guaranteed to fill a room. In fact, according to Freeman's 2024 Report, 81% of participants said that opportunities to connect with experts were their top reason for attending in-person events. So there's plenty to consider. But leadership teams want more than just a full room;

I think the news certainly makes things more complicated. I think people are confused. We had a terrific second quarter. We talked about the back-to-school business being pretty healthy, and yet we all see potential storm clouds on the horizon. So we're trying to be cautiously optimistic... You could stay up all night worrying... But in reality, our job is to make sure we create a better shopping experience for the customer.

Events generate valuable content, yet that content often remains underutilized without a repurposing strategy. Coordinating follow-up and ownership is critical for maximizing lifespan.