#event-marketing
#event-marketing

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fromwww.theguardian.com

Edinburgh fringe event organisers urged to capitalise on Oasis and AC/DC gigs

Lankester emphasizes that the Fringe should see the concerts as a marketing opportunity and entice audiences with promotions like discounted tickets and free snacks.

London politics

Immersive and Personal: Marketers Share Where They Think Experiential Is Headed

There's nothing that's more important than connecting in real life and with real people, and experiential creates platforms to allow people to do that.

Marketing tech

Social media marketing

How Marriott Bonvoy Is Using Social Media to Amplify Its Partnerships

Marriott Bonvoy uses social media and creator marketing to strengthen its brand presence at major events.

BDG's Cost-Cutting Era Is Over. Now It's Targeting Record Profits

Bustle Digital Group is set for its most profitable year ever due to a transformation into an events-focused business.

Who Are All These Bar Takeovers Really For?

Guest bartending events promote networking but can overextend the industry, impacting service quality for loyal patrons.

fromSkift Meetings

Event Sponsorship: How to Get the Right Sponsors?

Gone are the days when sponsors would pay just to have their name printed on a program or displayed on a PowerPoint slide.

Fundraising

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