Books
fromThe Atlantic
1 month agoGhostwriting Is Good, Actually
Ghostwriting, when done by humans, can provide valuable support to authors and help share unique perspectives.
I want to begin with a hard truth most authors don't find out until it's too late: 96% of books sell fewer than 1,000 copies. 🫣 This is not because the authors didn't work hard. Not because the books weren't good. But because the launch (the part that gets the book into readers' hands) didn't have the right strategy behind it.