#book-marketing

#book-marketing

First, a confession: I have not read Jennifer L Armentrout's latest novel, The Primal of Blood and Bone. Nor have I sniffed it, or licked it. Which might be an odd thing to do, but for the fact that a special edition of the romantasy book has been released with garlic-infused ink. Armentrout is a hugely-successful hybrid author, both self- and traditionally published, and has made the New York Times bestseller list on numerous occasions.

I want to begin with a hard truth most authors don't find out until it's too late: 96% of books sell fewer than 1,000 copies. 🫣 This is not because the authors didn't work hard. Not because the books weren't good. But because the launch (the part that gets the book into readers' hands) didn't have the right strategy behind it.