Rivian CEO: Big automakers will suffer if they don't get better at software
Major automakers must adopt software-defined vehicle architectures and build in-house software to remain competitive in an AI-driven market by the early 2030s.
Over-the-air software updates enable transformative feature and performance upgrades and cost savings, but most automakers lag behind Tesla due to legacy and technical constraints.
Tesla leads automakers in software monetization potential while most legacy automakers, including Ford, lag behind Chinese EV makers in digital and software capabilities.