London startup
fromwww.theguardian.com
1 week agoDozens of firms risk losing B Corp status after standards overhaul
Dozens of companies risk losing B Corp status due to stricter certification standards requiring compliance in all categories.
Sometimes a story begins where no one would expect it. That's exactly what happened to GOT BAG when an online purchase from Albania became the creative spark for an international brand campaign, bringing a herd of goats stumbling straight into the fashion world. What first appeared as an unusual order at the Mainz-based label turned out to be the starting point of a story you immediately want to share.
"When someone says they are a B Corp, or even going through the process, I understand they really mean it," she said. "It's not easy, and the framework gives businesses structure and purpose. If you measure your business purely on profit, you are missing the point."