B2A? AI Agents Are Travel's New Audience - And They Don't Care About Brands
Expedia is creating a marketing function for AI agents, shifting differentiation from brand loyalty to agents’ ability to evaluate property and package differences.
B2A? AI Agents Are Travel's New Audience - And They Don't Care About Brands
Expedia is creating a marketing function for AI agents, shifting differentiation from brand loyalty to agents’ ability to evaluate property and package differences.