#b2a-marketing

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fromSkift
5 days ago
Marketing

B2A? AI Agents Are Travel's New Audience - And They Don't Care About Brands

Expedia is creating a marketing function for AI agents, shifting differentiation from brand loyalty to agents’ ability to evaluate property and package differences.
fromThe Drum
11 months ago
Marketing tech

The B2A revolution: why your brand must win over AI agents

B2A marketing focuses on AI agents influencing consumer choices, crucial for brands to consider.
Marketing
fromSkift
5 days ago

B2A? AI Agents Are Travel's New Audience - And They Don't Care About Brands

Expedia is creating a marketing function for AI agents, shifting differentiation from brand loyalty to agents’ ability to evaluate property and package differences.
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