Can American labels replicate K-pop's success? This new girl group could offer an answerBang Si-hyuk promotes a digital-first approach to idol training, enhancing fan engagement and loyalty from a distance before debut.
The K-Pop King Takes AmericaBTS producer Bang Si-hyuk seeks to adapt his K-Pop idol formula for American pop music, emphasizing long-term content consumption over immediate musical experience.
Can American labels replicate K-pop's success? This new girl group could offer an answerBang Si-hyuk promotes a digital-first approach to idol training, enhancing fan engagement and loyalty from a distance before debut.
The K-Pop King Takes AmericaBTS producer Bang Si-hyuk seeks to adapt his K-Pop idol formula for American pop music, emphasizing long-term content consumption over immediate musical experience.