Haircare counters are getting smarter, too: Kérastase is rolling out K-Scan in selected airport counters (sadly not in the UK, just yet) - a smart AI-powered tool that analyses hair and scalp health on the spot, while L'Oréal Paris has introduced its Fly & Glow bar, complete with LED masks for in-airport rejuvenation. Over at La Roche-Posay, screens now show real-time protection levels via split-skin imaging - a surprisingly addictive bit of science-meets-self-care.
And in 2025, they really did. Brands embraced innovation and personalization in a major way: tools became infinitely more intuitive, skin care turned more tech-forward, and makeup leaned into buildable pigments that work for you, not against you. So, when it comes to figuring out which products are actually worthy of gifting (or, let's be honest, keeping for yourself), consider this your cheat sheet to the very best in beauty from 2025.