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#advertising #youtube #programmatic-advertising #social-media #digital-marketing #out-of-home-advertising
#digital-advertising
Media industry
fromDigiday
16 hours ago

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

Digital players are reshaping ad strategies, emphasizing measurement and outcomes to attract ad dollars from traditional TV.
Media industry
fromDigiday
16 hours ago

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

Digital players are reshaping ad strategies, emphasizing measurement and outcomes to attract ad dollars from traditional TV.
Marketing tech
fromVariety
4 days ago

OpenAP Names Warner Sales President Ryan Gould Chairman

Ryan Gould has been appointed chairman of Open AP, focusing on interoperable digital ad-buying practices among publishers.
more#digital-advertising
#programmatic-advertising
Marketing tech
fromAdExchanger
7 hours ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
Marketing tech
fromThedrum
2 weeks ago

The Fundamentals of OOH: DOOH vs programmatic DOOH

Programmatic DOOH automates the buying and measurement of digital out-of-home advertising using data and machine learning.
Marketing tech
fromAdExchanger
7 hours ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
Marketing tech
fromThedrum
2 weeks ago

The Fundamentals of OOH: DOOH vs programmatic DOOH

Programmatic DOOH automates the buying and measurement of digital out-of-home advertising using data and machine learning.
more#programmatic-advertising
Marketing
fromVariety
3 hours ago

Neon Promotes Joey Monteiro to President of Worldwide Marketing and Alexandra Altschuler to President of Media

Neon promotes key marketing executives following record Oscar nominations, enhancing its marketing strategy and leadership team.
#coachella
Silicon Valley food
fromInc
1 hour ago

Coachella Has Hit Peak Sponcon. The Internet is Not Having It

Coachella has transformed from a music festival into a commercialized event dominated by brand activations and influencer culture.
Marketing
fromThe Mirror US
1 day ago

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.
Marketing
fromForbes
4 days ago

The Billboards On The Way To Coachella Are Some Of The Most Anticipated Marketing Of The Year. Here's Why.

Billboards along Interstate 10 for Coachella symbolize a cultural shift towards physical advertising as consumers seek trust and tangible experiences.
Silicon Valley food
fromInc
1 hour ago

Coachella Has Hit Peak Sponcon. The Internet is Not Having It

Coachella has transformed from a music festival into a commercialized event dominated by brand activations and influencer culture.
Marketing
fromThe Mirror US
1 day ago

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.
Marketing
fromForbes
4 days ago

The Billboards On The Way To Coachella Are Some Of The Most Anticipated Marketing Of The Year. Here's Why.

Billboards along Interstate 10 for Coachella symbolize a cultural shift towards physical advertising as consumers seek trust and tangible experiences.
more#coachella
Design
fromArchDaily
13 hours ago

Elevated Infrastructure and Public Space: Reclaiming the Ground Below

Elevation creates secondary spaces beneath infrastructure that are often underutilized and informally occupied.
NYC politics
fromStreetsblog New York City
16 hours ago

Push Grows To Move Parking Enforcement From NYPD To DOT - Streetsblog New York City

Local community boards are pushing for the Department of Transportation to regain authority over parking enforcement from the NYPD due to inadequate enforcement.
fromThe Atlantic
2 days ago

The Romance of the Gas-Station Sign

The price of gasoline is always displayed on the sign, in huge numbers that overwhelm the rest of the scene. That design makes the gas-price sign a kind of key to understanding American life.
Alternative transportation
fromTime Out New York
3 days ago

You can score free tickets to Neon's freakiest new thriller in Washington Square Park today

The Walking Man has been spotted around various New York City subway stations, awarding fans with prizes and terrifying unsuspecting straphangers with an unsettling smile.
Games
#youtube
Television
fromTrusted Reviews
4 days ago

Users blast YouTube's new 90-second unskippable TV ads

YouTube is testing unskippable ad blocks of up to 90 seconds for TV app viewers, significantly longer than previous formats.
Television
fromTechCrunch
5 days ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Online marketing
fromEntrepreneur
5 days ago

Most Restaurants Are Missing Out on the Platform That Brings Customers In - Here's What a Google Strategist Recommends

YouTube serves as a powerful discovery engine for restaurants, enhancing audience reach and customer loyalty through diverse content formats.
Media industry
fromDigiday
5 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Television
fromTrusted Reviews
4 days ago

Users blast YouTube's new 90-second unskippable TV ads

YouTube is testing unskippable ad blocks of up to 90 seconds for TV app viewers, significantly longer than previous formats.
Television
fromTechCrunch
5 days ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Online marketing
fromEntrepreneur
5 days ago

Most Restaurants Are Missing Out on the Platform That Brings Customers In - Here's What a Google Strategist Recommends

YouTube serves as a powerful discovery engine for restaurants, enhancing audience reach and customer loyalty through diverse content formats.
Media industry
fromDigiday
5 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
more#youtube
Arts
fromHyperallergic
4 days ago

What If Every City Provided Artists With Free Supplies?

Materials for the Arts provides essential resources for arts education and cultural programs in New York City, advocating for expansion to all boroughs.
LA real estate
fromtherealdeal.com
4 days ago

The Oceanwide Plaza saga: Sean Burton's Cityview becomes backup for graffiti-covered eyesore

Oceanwide Plaza's $470 million offer faces challenges in bankruptcy court amid a competing all-cash offer from a foreign investment group.
#meta
Law
fromgizmodo.com
4 days ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.
Marketing tech
fromQuartz
7 hours ago

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.
Law
fromgizmodo.com
4 days ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.
Marketing tech
fromQuartz
7 hours ago

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.
more#meta
Television
fromSan Francisco Bay Times
3 days ago

The World of Broadcasting as Depicted on the Big and Little Screen - San Francisco Bay Times

Movies like 'A Face in the Crowd' and 'Network' accurately depict the broadcasting industry's cruelty and complexities.
Mission District
fromStreetsblog New York City
3 days ago

Tribeca Residents Want To Swap Parking for A Plaza at Underused Barnett Newman Triangle - Streetsblog New York City

Barnett Newman Triangle needs transformation into a green pedestrian space to enhance community use and safety.
NYC music
fromFOX 5 New York
5 days ago

Times Square ball drop for America250 will no longer be public

America250's Times Square ball drop will be a limited, ticketed event instead of a public celebration due to safety concerns.
Fashion & style
fromCbsnews
5 days ago

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.
Marketing tech
fromWWD
9 hours ago

Bridging the In-Store Digital Media Measurement Gap

In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.
Books
fromAnOther
5 days ago

Larry Clark and James Gilroy Revisit Their Youth

Larry Clark and James Gilroy's collaboration captures their unique friendship and shared experiences through photography and drawings, reflecting a life lived authentically.
Media industry
fromThe Verge
6 hours ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
Marketing
fromForbes
2 hours ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
#social-media
Brooklyn
fromGothamist
6 days ago

Bronx officials try to rein in social media 'takeovers' after winter events turn chaotic

Social media companies are urged to prevent organized chaos among teenagers, as seen in recent incidents in the Bronx and Washington Square Park.
Online marketing
fromForbes
6 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Brooklyn
fromGothamist
6 days ago

Bronx officials try to rein in social media 'takeovers' after winter events turn chaotic

Social media companies are urged to prevent organized chaos among teenagers, as seen in recent incidents in the Bronx and Washington Square Park.
Online marketing
fromForbes
6 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
more#social-media
Independent films
fromIndieWire
6 days ago

Brands Won't Save Indie Film: They're Changing It

Independent filmmakers face financing challenges while brands are shifting towards storytelling, but brands won't fill the financing gap for traditional filmmaking.
Apple
fromMarTech
6 days ago

Apple Maps' ads shift focus to context and intent | MarTech

Apple is introducing ads in Maps, creating a new competitive landscape for marketers against Google with a focus on contextual targeting.
Bootstrapping
fromTheregister
1 week ago

When a billboard survives the wind, but not the boot

A malfunctioning billboard in Cheyenne humorously highlights issues with the GRUB bootloader used in Linux systems.
#social-media-marketing
Social media marketing
fromForbes
4 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
fromInc
2 months ago
Social media marketing

4 Lessons Small Businesses Can Learn from Super Bowl Ad Winners

Small businesses can win social media attention by using clarity, creativity, emotional and cultural relevance, and by breaking expected playbooks without expensive media buys.
Social media marketing
fromForbes
4 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
fromInc
2 months ago
Social media marketing

4 Lessons Small Businesses Can Learn from Super Bowl Ad Winners

more#social-media-marketing
fromThedrum
14 hours ago

The Mill and MPC Advertising unite under The Mill brand

The new consolidated studio will be led by Josh Mandel, previously CEO of The Mill, who will be taking on the new role of President of Advertising at Technicolor Creative Studios.
Marketing
Marketing
fromModern Retail
16 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing tech
fromThedrum
1 day ago

Placemakers, dentsu and Hivestack: teaming up to paint a strong programmatic digital out of home (DOOH) campaign with Dynamic Creative Optimization (DCO)

Levene's dynamic billboard ads in New Zealand utilize real-time weather data to enhance relevance and engagement for PlaceMakers' products.
Marketing
fromExchangewire
9 hours ago

Displayce Powers Ubisoft's Multi-Country DOOH Campaign for Just Dance 2026 - ExchangeWire.com

Ubisoft launched a programmatic DOOH campaign for Just Dance 2026 to boost awareness and purchase intent across four countries during the holiday season.
Marketing tech
fromAol
21 hours ago

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

The FTC is negotiating a settlement with major ad companies over potential antitrust violations related to coordinated boycotts against media platforms.
fromTipRanks Financial
4 days ago

QYOU Studios Named "Most Innovative Studio" for Creator-Led Digital Campaigns - TipRanks.com

QYOU Studios has been named 'Most Innovative Studio' at the Digiday TV & Video Awards, underscoring its growing prominence in creator-powered storytelling and premium digital production.
Media industry
#out-of-home-advertising
Marketing
fromThedrum
1 day ago

Small Business Owners Can Make Holiday Sales Jingle with These Six Out-of-Home (OOH) Ad Innovations

Out of Home advertising innovations can significantly help small businesses drive sales during the challenging holiday retail environment.
Marketing tech
fromAdExchanger
1 month ago

Why OUTFRONT Invested $20 Million In AdQuick (It's About More Than Money)

OUTFRONT invested $20 million in AdQuick to access cloud-based sales technology for streamlining digital and static out-of-home media campaign planning and buying across its platform.
Marketing
fromThedrum
1 day ago

Small Business Owners Can Make Holiday Sales Jingle with These Six Out-of-Home (OOH) Ad Innovations

Out of Home advertising innovations can significantly help small businesses drive sales during the challenging holiday retail environment.
Marketing tech
fromAdExchanger
1 month ago

Why OUTFRONT Invested $20 Million In AdQuick (It's About More Than Money)

OUTFRONT invested $20 million in AdQuick to access cloud-based sales technology for streamlining digital and static out-of-home media campaign planning and buying across its platform.
more#out-of-home-advertising
Marketing tech
fromTelecompetitor
3 days ago

Advertising watchdog rules in favor of Verizon promotion

Verizon's advertising adequately disclosed a future price increase for its wireless service, according to the NAD ruling.
fromInc
1 day ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

"Of course you can think of a billion fun ideas with a million-dollar budget, but in every role there is a timeline and a budget, so you have to think of ideas that are actually achievable."
Marketing
Media industry
fromAdExchanger
5 days ago

Who Needs 'Corrosive Intermediaries' Anyway? | AdExchanger

Publishers face significant challenges but can innovate to improve their position in the programmatic supply chain.
Online marketing
fromThe Cool Down
1 week ago

Resident shares photo of giant, driver-distracting billboard in neighborhood

Mobile billboards are criticized for intruding on public spaces and contributing to advertising saturation and environmental issues.
Marketing tech
fromThedrum
2 days ago

GumGum and ShowHeroes Announce Exclusive Global Partnership Focused on U.S. Market

GumGum partners with ShowHeroes to provide access to premium video inventory, reaching over 2 billion users monthly.
Media industry
fromAxios
5 days ago

GEO drives new brand-media deals

Increasing brand mentions on third-party websites enhances AI visibility and shapes public conversation.
Marketing tech
fromAdExchanger
3 days ago

Primed For Upfronts; How Much AI Is Too Much AI? | AdExchanger

Nielsen faces credibility issues with its measurement currency amid declining streaming viewership and demands for performance proof from media buyers.
Marketing
fromAdExchanger
4 days ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromMiami Herald
3 days ago

A 3-step guide to connecting marketing spend to revenue

Accurate marketing attribution is essential for connecting marketing spend to revenue and demonstrating campaign effectiveness.
Media industry
fromDigiday
1 week ago

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.
Marketing
fromInman
3 days ago

Authenticity drives real estate marketing results

Authenticity is essential for building a polished real estate agent brand, surpassing trendy scripts and overproduced content.
Marketing tech
fromDigiday
3 days ago

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.
Media industry
fromDigiday
1 week ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Marketing
fromDigiday
4 days ago

Possible expands not only its area but also its marketer presence, aka 'gold dust'

Possible conference expects 20% more attendees and expands footprint to include Eden Roc Miami Beach for enhanced outdoor presence.
fromEMARKETER
4 days ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
Marketing
fromThe Hollywood Reporter
4 days ago

CAA Wants to Bring More Marketers to Hollywood's Creative Table

CAA is integrating brand marketers into the creative process of original IP series to enhance storytelling and audience connection.
Marketing tech
fromAdExchanger
5 days ago

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.
Marketing
fromFast Company
4 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing
fromTheZenParent
5 days ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
Marketing tech
fromForbes
5 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing
fromFast Company
5 days ago

Niche, cryptic, trippy: Coachella's billboards are a preview of music branding in 2026

Billboards for Coachella 2026 showcase unique visuals and fonts, reflecting the evolving landscape of music branding and advertising.
Marketing tech
fromExchangewire
5 days ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
#video-marketing
Marketing tech
fromDigiday
6 days ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.
Marketing tech
fromDigiday
6 days ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.
Marketing tech
fromDigiday
6 days ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.
Marketing tech
fromDigiday
6 days ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.
more#video-marketing
Marketing tech
fromDigiday
5 days ago

Who is OpenAI's global head of ads, David Dugan?

David Dugan's dual expertise in strategy and sales positions him as a key leader for OpenAI's global advertising business.
Marketing tech
fromAdExchanger
6 days ago

Indie Agency Wpromote Dishes On How It's Testing New Agentic SSP Tools | AdExchanger

Ad agencies are increasingly using AI to unify fragmented ad-buying tools and enhance campaign management.
Marketing tech
fromExchangewire
6 days ago

AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

AI agents are becoming a significant factor in commerce, influencing consumer decisions and brand visibility.
Marketing tech
fromDigiday
1 week ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Marketing tech
fromAdExchanger
2 weeks ago

Ad Tech's Off-Broadway Debut | AdExchanger

Companies at NewFronts emphasize performance and interactive ads, with Walmart and Vizio collaborating for enhanced user engagement.
Marketing tech
fromExchangewire
2 weeks ago

Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership

Open Media partners with VIOOH to enhance programmatic digital out-of-home advertising across the UK with premium LED screens.
Marketing tech
fromwww.npr.org
3 weeks ago

Do you understand this billboard? If not, that's the whole point

AI startups use cryptic billboards in San Francisco targeting engineers with insider jargon, intentionally excluding general consumers while driving 30% billboard revenue growth.
#ooh-advertising
Marketing tech
fromThedrum
1 month ago

Broadsign Announces Acquisition of Place Exchange

Broadsign acquires Place Exchange to create a comprehensive OOH advertising platform combining content management, ad serving, and programmatic capabilities for global inventory access.
Marketing tech
fromThedrum
1 month ago

Broadsign Announces Acquisition of Place Exchange

Broadsign acquires Place Exchange to create a comprehensive OOH advertising platform combining content management, ad serving, and programmatic capabilities for global inventory access.
more#ooh-advertising
Marketing tech
fromThedrum
1 month ago

Advertisers globally expected to increase programmatic DOOH spend by a third

Programmatic DOOH ad spend is projected to increase 32% globally over 18 months, with advertiser adoption rising from 32% to 40% as budgets shift from other digital channels.
Marketing
fromForbes
2 months ago

The Architect Behind Broadway's Buzziest Campaigns Launches Agency

And That's Strategy uses performer-led teams to reinvent Broadway social-media marketing, driving high engagement and immersive fan experiences.
Marketing tech
fromThe Drum
1 month ago

Integrating not interrupting: can virtual out-of-home ads entice marketers?

Programmatic, targeted in-game advertising across billions of gamers could rival major social platforms and fund a metaverse through native branded integrations and virtual OOH.
Marketing tech
fromVariety
2 years ago

Clear Channel Outdoor on Modernizing the Billboard Business by 'Connecting the Physical World' with 'Digital Behaviors'

Billboard advertising is modernized by integrating data platforms and cross-disciplinary teams to connect physical displays with measurable digital behaviors and outcomes.
Marketing tech
fromThe Drum
2 months ago

The story behind Circles.Life's first-ever 3D billboard in Australia

Circles.Life created Australia's first 3D billboard featuring virtual avatars of influential content creators and gaming influencers to make customers feel like the main character.
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