"If you're a real fan, you'll find a way to make it happen" - Randy Pitchford responded to concerns about Borderlands 4's price hike, drawing criticism for implying financial struggle reflects on fandom.
I remember being [like], 'Am I at the point of my career where I'm going to sit down to watch my own movie that says I wrote and directed it, and I really genuinely don't know what's going to happen?'
Pitchford stated that "Borderlands 3 and Wonderlands demonstrated clearly that the customers show up for the games, not the storefront." This highlights how consumer interest drives game sales, regardless of the platform.
Borderlands earned only $2.4 million in its second weekend, totaling just $18.5 million globally against a production budget of $115 million, indicating a significant financial struggle.