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#marketing #influencer-marketing #digital-marketing #advertising #public-relations #creator-economy
Marketing
fromDigiday
1 day ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
#creator-economy
Growth hacking
fromHubspot
1 day ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Media industry
fromForbes
1 day ago

Unilever's 300,000 Creators Signals a Founder-Led Consolidation

Unilever's shift to creator-led content signals the creator economy's transition into an acquirable asset class.
Growth hacking
fromHubspot
1 day ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Media industry
fromForbes
1 day ago

Unilever's 300,000 Creators Signals a Founder-Led Consolidation

Unilever's shift to creator-led content signals the creator economy's transition into an acquirable asset class.
more#creator-economy
Media industry
fromObserver
1 day ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Information security
fromBusiness Matters
1 day ago

Why Trust and Verification Are Critical for Modern Online Platform Businesses

Trust is essential yet fragile in the digital economy, with platforms facing increasing challenges from sophisticated online scams.
Online learning
fromEntrepreneur
3 days ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
#ai
Marketing tech
fromAol
5 days ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing tech
fromAol
5 days ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
more#ai
Careers
fromEntrepreneur
1 day ago

How One Unrehearsed Moment Shifted My Company's Culture

Leaders shape organizational culture through their actions, not just words, by demonstrating ownership and accountability.
Data science
fromMarTech
1 day ago

Synthetic research is a promise with a catch | MarTech

Economic pressure for quick research results conflicts with the scientific demand for rigor, leading to potential biases in synthetic data outputs.
#marketing
fromMarTech
1 day ago
Marketing tech

Reclaiming the power of the story - fueled by data and AI | MarTech

Online marketing
fromInc
2 days ago

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.
fromThe Drum
1 day ago
Marketing

New year's resolutions - How the marketing industry can change its ways in 2026

Marketing tech
fromPPC Land
6 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing tech
fromMarTech
1 day ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
Online marketing
fromInc
2 days ago

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.
Marketing tech
fromMarTech
3 days ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing
fromThe Drum
1 day ago

New year's resolutions - How the marketing industry can change its ways in 2026

Marketers must be bolder, braver, and more imaginative to enhance their impact by 2026.
Marketing tech
fromPPC Land
6 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing
fromThe Drum
3 days ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
more#marketing
fromMacRumors
1 day ago

Apple Store Becomes Backdrop for Honor's Brazen Hong Kong Ad Stunt

The truck's ad features the slogan "It's our HONOR" alongside the phrase "orange to orange," which appears to be a play on the English idiom "apples to apples."
Apple
Online marketing
fromInc
2 days ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
Music
fromAV Club
2 days ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Pets
fromDoggodigest
4 days ago

Pets Make Better Social Media Influencers Than People, Study Finds - Doggodigest

Pets, especially dogs, are more trusted social media influencers than humans, according to recent research.
Web design
fromThedrum
4 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Marketing
fromThedrum
1 day ago

DON'T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY

Storytelling remains essential for brands to connect with consumers in a content-saturated world.
Growth hacking
fromEntrepreneur
2 days ago

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.
Social media marketing
fromThedrum
22 hours ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
#public-relations
Media industry
fromEntrepreneur
1 day ago

The 3 PR Strategies I Stopped Recommending to Clients After They Backfired

Traditional press releases are losing effectiveness; personalized pitches to journalists yield better results.
Marketing
fromForbes
1 week ago

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.
Marketing
fromFast Company
2 weeks ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromFast Company
3 weeks ago

The most innovative companies in public relations and brand strategy for 2026

Innovative PR campaigns leverage celebrity partnerships and creative strategies to cut through media clutter and generate buzz.
Media industry
fromEntrepreneur
1 day ago

The 3 PR Strategies I Stopped Recommending to Clients After They Backfired

Traditional press releases are losing effectiveness; personalized pitches to journalists yield better results.
Marketing
fromForbes
1 week ago

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.
Marketing
fromFast Company
2 weeks ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromFast Company
3 weeks ago

The most innovative companies in public relations and brand strategy for 2026

Innovative PR campaigns leverage celebrity partnerships and creative strategies to cut through media clutter and generate buzz.
more#public-relations
Marketing tech
fromExchangewire
1 day ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
#linkedin
Careers
fromZDNET
2 days ago

Want to stand out on LinkedIn? Try this career strategist's top 3 tips for strengthening your profile

Updating your LinkedIn profile is essential for job seekers to stand out in a competitive market.
Growth hacking
fromForbes
2 days ago

3 LinkedIn Habits That Guarantee Daily Growth

Daily LinkedIn habits like timely commenting and initiating conversations can significantly grow your audience and create opportunities.
Careers
fromZDNET
2 days ago

Want to stand out on LinkedIn? Try this career strategist's top 3 tips for strengthening your profile

Updating your LinkedIn profile is essential for job seekers to stand out in a competitive market.
Growth hacking
fromForbes
2 days ago

3 LinkedIn Habits That Guarantee Daily Growth

Daily LinkedIn habits like timely commenting and initiating conversations can significantly grow your audience and create opportunities.
more#linkedin
Marketing
fromThedrum
2 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Media industry
fromAdExchanger
1 day ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Marketing tech
fromDigiday
1 day ago

Puma's AI head says the brand is still giving 'the keys to the consumer' as it invests in digital concierge

Puma is integrating AI technology to enhance customer experience and aims to regain market growth after recent financial losses.
Online marketing
fromInc
3 days ago

This New Reddit Integration Helps Companies Connect With Their Customers Where They Already Are

HubSpot now allows users to run Reddit marketing campaigns directly through its CRM platform.
#branding
Web design
fromMajic 102.3
1 week ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
Marketing
fromFortune
1 week ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Web design
fromMajic 102.3
1 week ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
Marketing
fromFortune
1 week ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
more#branding
#beauty-industry
Marketing
fromVogue
1 day ago

Where Should Your Beauty Brand Be After 10 Years?

The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.
Marketing
fromMiami Herald
3 days ago

Why authenticity matters more than celebrity in beauty branding

Transparency and consistency are now essential for beauty brands to build consumer loyalty.
Marketing
fromVogue
1 day ago

Where Should Your Beauty Brand Be After 10 Years?

The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.
Marketing
fromMiami Herald
3 days ago

Why authenticity matters more than celebrity in beauty branding

Transparency and consistency are now essential for beauty brands to build consumer loyalty.
more#beauty-industry
Marketing tech
fromExchangewire
1 day ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
Online marketing
fromEntrepreneur
3 days ago

How to Find the Right Keywords for Your Digital Marketing Strategy

Effective keyword research is essential for digital marketing success, focusing on industry terms and customer search intent.
Careers
fromFast Company
1 week ago

Call it whatever you like: Personal brand, career brand, or professional reputation. Here's how to build it

Visibility and influence in the workplace require more than just doing good work; they depend on building trust and presence across various channels.
fromGamesBeat
1 day ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Social media marketing
fromDigiday
3 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
Women in technology
fromAdExchanger
3 weeks ago

What Happens When A Brand Fails To Deliver On Its Basic Promise | AdExchanger

FedEx's delivery reliability is questioned when time-sensitive medications are not delivered on time, undermining customer trust.
#personal-branding
Online marketing
fromForbes
5 days ago

11 Ways To Build A Stellar Personal Brand In The Age Of AI

Personal branding is crucial in the AI era, requiring clarity in value delivery and effective use of AI tools.
Online marketing
fromForbes
5 days ago

11 Ways To Build A Stellar Personal Brand In The Age Of AI

Personal branding is crucial in the AI era, requiring clarity in value delivery and effective use of AI tools.
more#personal-branding
Growth hacking
fromEntrepreneur
5 days ago

3 Ways Thought Leaders Can Create Immediate Value For Their Audiences

Real influence requires a unique perspective; audiences seek actionable insights from credible thought leaders.
Marketing
fromPR Daily
2 days ago

The most overrated PR trends today - PR Daily

PR trends fluctuate, with some becoming industry standards while others fade quickly.
fromThedrum
4 days ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Marketing tech
fromInc
3 days ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
Marketing
fromThedrum
2 days ago

Uncrap The World

WGAC aims to increase global brand awareness to promote eco-friendly choices and support sanitation access for those in need.
#artificial-intelligence
Marketing tech
fromMiami Herald
5 days ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromDigiday
5 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
5 days ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromDigiday
5 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
more#artificial-intelligence
Marketing
fromForbes
3 days ago

The Modern CMO's Expanding Strategy

The role of CMO is evolving, with varying titles and responsibilities across companies.
Marketing tech
fromForbes
4 days ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
#influencer-marketing
Marketing
fromHer Campus
2 days ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
Marketing
fromHer Campus
2 days ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
more#influencer-marketing
Marketing tech
fromThe Hollywood Reporter
4 days ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
Marketing
fromMarTech
4 days ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
Marketing tech
fromAcast
1 week ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
#retail-media
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Marketing
fromDigiday
5 days ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
Marketing tech
fromForbes
1 week ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing tech
fromForbes
1 week ago

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.
Privacy professionals
fromMarTech
1 month ago

How to wreck your brand in 30 seconds | MarTech

Ring's Super Bowl ad intended to show finding lost dogs but instead highlighted mass-surveillance concerns and provoked widespread public backlash.
Wellness
fromFast Company
2 months ago

What is 'brand well-being?' And can it give you a competitive advantage?

Brand well-being is a leadership-driven, holistic framework prioritizing employee, culture, and consumer wellness to build resilient, trusted, and durable brand growth.
Marketing
fromForbes
5 days ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Marketing
fromThedrum
5 days ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
Marketing
fromEntrepreneur
2 weeks ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Growth hacking
fromEntrepreneur
1 month ago

You Need a Good Reputation to Grow - Here's How to Have One

In the digital age, customers evaluate company reputation in seconds, making it a critical asset that drives growth or causes rapid momentum loss across all industries.
Marketing
fromHubspot
2 weeks ago

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.
Marketing
fromThedrum
3 weeks ago

The 10 Tenets of Brand Control

Effective Brand Control simplifies marketing efforts and enhances brand consistency, providing significant benefits beyond mere compliance.
Marketing
fromForbes
1 month ago

Why Earned Media Still Outperforms Paid When Trust Matters Most

Trust, not reach, drives influence in modern marketing. Independent voices like journalists, analysts, and peers shape buyer decisions more effectively than paid brand messaging.
Marketing
fromBusiness Matters
2 months ago

Marketing Isn't Broken. The Brand Beneath It Is.

Marketing fails when asked to substitute for an unclear or outdated brand strategy, producing noise rather than compounding growth.
Marketing
fromForbes
1 month ago

How Earned Media And AI Can Future-Proof Your Brand's Reputation

Align marketing with AI-generated search summaries and earn coverage in journalistic, non-paid sources to build and protect brand reputation.
Marketing
fromForbes
2 months ago

How To Build A New Brand On Social Media Without Overspending

Early-stage, budget-conscious brands should prioritize clear, authentic short-form content on LinkedIn and other platforms, using simple design tools and amplifying top-performing videos with modest ads.
Marketing
fromTNW | Insider
2 months ago

Managing your brand's narrative in the AI age

Relying only on earned media risks losing narrative control and AI-driven visibility because infrequent, unpredictable coverage fails to provide consistent brand signals.
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