Marketing
fromThe Drum
1 week agoSkype's quiet death is a loud warning for marketers
Brand fame cannot substitute for product focus; simplicity and reliability win critical market moments while first-mover advantage and name recognition fade.
In late summer 2025, the media was awash with one of the most pressing issues in the nation, one that even President Trump had to weigh in on: the rebrand of Cracker Barrel. There was a time not so long ago when a visit to this Southern-themed chain was far more than just a roadside pitstop. It was a place that served traditional Southern comfort food with staples like biscuits, grits, and country ham.