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Marketing tech
fromMarTech
5 days ago

How CreativeOps keeps AI-driven content from stalling | MarTech

CreativeOps provides clear processes, standards, and ownership to prevent AI-driven production slowdowns, reduce rework, and maintain brand-quality at increased output.
Marketing tech
fromMarTech
2 months ago

Technical branding: The system that teaches machines who the brand is | MarTech

Machines prefer brands they can read and trust; machine‑readable, governed site, feeds, and APIs turn infrastructure into measurable brand equity.
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