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#marketing #marketing-strategy #influencer-marketing #digital-marketing #social-media #consumer-behavior
Growth hacking
fromThe Drum
8 hours ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
#marketing-strategy
Marketing
fromDigiday
11 hours ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
Marketing
fromDigiday
11 hours ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
Marketing
fromThedrum
2 weeks ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
more#marketing-strategy
#consumer-behavior
E-Commerce
fromEntrepreneur
12 hours ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
Marketing
fromEntrepreneur
3 days ago

How to Prove Your Worth to Cost-Conscious Customers

Businesses must clearly demonstrate their value to consumers facing economic pressure to maintain sales and customer loyalty.
E-Commerce
fromEntrepreneur
12 hours ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
Marketing
fromEntrepreneur
3 days ago

How to Prove Your Worth to Cost-Conscious Customers

Businesses must clearly demonstrate their value to consumers facing economic pressure to maintain sales and customer loyalty.
more#consumer-behavior
#artificial-intelligence
Marketing tech
fromDigiday
17 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
16 hours ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromDigiday
17 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Business intelligence
fromFairbanks Daily News-Miner
3 days ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
Marketing tech
fromMiami Herald
16 hours ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
more#artificial-intelligence
fromWWD
2 hours ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Data from Spate shows that beauty's top 10 brands by TikTok views growth during the first quarter of 2026 were catalyzed almost entirely by paid content rather than organic virality.
Social media marketing
Digital life
fromMarTech
14 hours ago

AI search adoption splits along income lines | MarTech

AI search adoption varies significantly by household income, revealing a growing digital inequality in access to information and decision-making tools.
#ai-search
Online marketing
fromVerticalResponse
1 day ago

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.
UX design
fromWE AND THE COLOR
2 days ago

Can AI Search Read Your Design? The New Invisible SEO

AI search engines cannot interpret visual design, making brands with only aesthetic appeal effectively invisible online.
Online marketing
fromVerticalResponse
1 day ago

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.
UX design
fromWE AND THE COLOR
2 days ago

Can AI Search Read Your Design? The New Invisible SEO

AI search engines cannot interpret visual design, making brands with only aesthetic appeal effectively invisible online.
more#ai-search
Soccer (FIFA)
fromwww.fourfourtwo.com
15 hours ago

Champions League to DITCH star ball design, in biggest brand shift for decades

The Champions League ball will be redesigned in 2027 after Adidas lost the supply rights to Nike following a tender process.
fromTasting Table
1 day ago

The Aldi 'Dupe' That's Actually Nothing Like The Original - Tasting Table

While I won't say that the Aldi curls are bad, they lack the same flavorful, cheesy, and almost rich flavor of Cheetos. They're lackluster in both flavor and color, and I just couldn't see myself buying them again.
Silicon Valley food
Deliverability
fromMarTech
4 days ago

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.
Fashion & style
fromCbsnews
5 days ago

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.
Marketing
fromThedrum
16 hours ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
fromAdweek
6 days ago

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
#ai
Marketing tech
fromAol
17 hours ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing tech
fromFortune
17 hours ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing
fromFast Company
4 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromAol
17 hours ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing tech
fromFortune
17 hours ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing
fromFast Company
4 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
more#ai
E-Commerce
fromEMARKETER
1 day ago

Department stores aren't dead, they just need new metrics for success

Successful department stores must focus on fashion and home furnishings, leverage social media, and evaluate individual store performance for future growth.
#influencer-marketing
fromThe Drum
2 months ago
Social media marketing

Reach, frequency and influence: understanding the third pillar of brand growth

fromThe Drum
2 months ago
Social media marketing

Reach, frequency and influence: understanding the third pillar of brand growth

more#influencer-marketing
Online marketing
fromFood & Beverage Magazine
1 day ago

Elevate Your Foodservice Game: Innovative Social Media Marketing Strategies - Food & Beverage Magazine

Foodservice marketing must evolve with digital strategies, focusing on audience engagement through social media and innovative content creation.
#retail-media
Marketing
fromDigiday
2 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
2 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
#social-media
fromForbes
6 days ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Online marketing
fromForbes
6 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
more#social-media
fromThedrum
3 days ago

ClickThrough Marketing and Uberall offer free webinar to help businesses with post-lockdown marketing strategy

The free webinar is designed to help assist local businesses with the transition back to in-store transactions by highlighting how they can appear for important 'near me' searches in order to capture the attention of local customers.
Online marketing
#marketing
fromInc
1 day ago
Marketing

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Marketing tech
fromPPC Land
1 day ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
fromInc
1 week ago
Social media marketing

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Marketing
fromMarTech
3 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing
fromForbes
2 weeks ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing
fromInc
1 day ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing tech
fromPPC Land
1 day ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing
fromfoodnservice.com
19 hours ago

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.
Social media marketing
fromInc
1 week ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Marketing
fromMarTech
3 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing
fromForbes
2 weeks ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
more#marketing
Social media marketing
fromBGR
2 days ago

Here's How Facebook Decides What Ads To Show You (And How To Change Them) - BGR

Facebook collects user data to personalize ads based on activity and interests.
Marketing
fromForbes
11 hours ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Marketing tech
fromThedrum
1 hour ago

LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

LoopMe joins Ad Net Zero to promote sustainability in advertising and reduce carbon emissions across its operations.
#social-media-marketing
Social media marketing
fromForbes
4 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Social media marketing
fromForbes
4 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
more#social-media-marketing
Marketing tech
fromWWD
18 hours ago

Bridging the In-Store Digital Media Measurement Gap

In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.
Marketing tech
fromAdExchanger
15 hours ago

How Advertisers Can - And Cannot - Get In Front Of Chatbot Shoppers | AdExchanger

Brand marketers have limited control over LLM results despite willingness to pay for visibility in AI-generated responses.
Marketing tech
fromMarTech
17 hours ago

3 KPIs that prove Marketing Ops drives revenue impact | MarTech

Marketing Operations should report pipeline contribution, customer acquisition cost efficiency, and funnel conversion velocity as key KPIs to demonstrate profitability.
Marketing
fromAdExchanger
2 hours ago

When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method | AdExchanger

Programmatic audio includes in-store audio, which can influence sales but faces challenges with attribution and customer listening habits.
#advertising
Marketing tech
fromThedrum
15 hours ago

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.
Marketing tech
fromThedrum
15 hours ago

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.
Marketing tech
fromThedrum
2 weeks ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
more#advertising
fromForbes
3 days ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.
Marketing
Marketing tech
fromQuartz
16 hours ago

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.
#ai-in-marketing
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromAcast
4 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromThe Business of Fashion
1 day ago

BoF Professional Masterclass | The Fashion Marketer's Guide to AI

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromAcast
4 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromThe Business of Fashion
1 day ago

BoF Professional Masterclass | The Fashion Marketer's Guide to AI

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.
more#ai-in-marketing
Marketing tech
fromAdExchanger
1 day ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
#customer-loyalty
Marketing
fromhbr.org
5 days ago

New Research on How Brand Associations Drive Customer Spending

Measuring customer surplus value helps predict customer loyalty and churn.
Marketing
fromhbr.org
5 days ago

New Research on How Brand Associations Drive Customer Spending

Measuring customer surplus value helps predict customer loyalty and churn.
more#customer-loyalty
Marketing
fromTheZenParent
5 days ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
Marketing tech
fromGeeky Gadgets
3 days ago

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.
Marketing tech
fromThedrum
2 days ago

Placemakers, dentsu and Hivestack: teaming up to paint a strong programmatic digital out of home (DOOH) campaign with Dynamic Creative Optimization (DCO)

Levene's dynamic billboard ads in New Zealand utilize real-time weather data to enhance relevance and engagement for PlaceMakers' products.
Marketing
fromMarTech
5 days ago

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.
Marketing tech
fromMarTech
3 days ago

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.
Marketing
fromMoz
1 week ago

Brand Bias in Prompts: An Experiment

The experiment analyzed three types of prompts related to SEO tools: brand, soft-brand, and non-brand.
Marketing tech
fromNeil Patel
4 days ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.
Marketing tech
fromExchangewire
3 days ago

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.
Marketing tech
fromDigiday
4 days ago

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.
Marketing tech
fromMarketing Dive
5 days ago

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.
Marketing tech
fromForbes
5 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing
fromHubspot
2 weeks ago

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.
Marketing tech
fromEMARKETER
6 days ago

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.
Marketing
fromMarTech
2 weeks ago

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.
Marketing tech
fromNeil Patel
5 days ago

How High-Growth Companies Actually Measure Marketing

A layered approach combining multiple measurement methods is essential for effective marketing analysis and decision-making.
Marketing
fromThe Drum
2 weeks ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Marketing tech
fromForbes
6 days ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
#google
fromBenzinga
5 days ago
Marketing tech

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
6 days ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
Marketing tech
fromBenzinga
5 days ago

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
6 days ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
more#google
fromInc
2 weeks ago

Nearly Two Thirds of Marketers Failed This Simple Marketing Quiz. Would You?

The study surveyed 1,226 marketing decision-makers who work for businesses of different sizes and industries throughout the U.S., U.K., Australia, and Canada.
Marketing
Marketing tech
fromHubspot
in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.
Marketing
fromThedrum
2 weeks ago

The 10 Tenets of Brand Control

Effective Brand Control simplifies marketing efforts and enhances brand consistency, providing significant benefits beyond mere compliance.
Marketing tech
fromAdExchanger
6 days ago

Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing | AdExchanger

No single ad measurement methodology is effective for brands with multiple sales points, necessitating a triangulation approach using MTA, MMM, and incrementality testing.
Marketing
fromInman
2 weeks ago

Is your brand message clear? A 30-minute audit to find out

Brand clarity is essential for real estate agents to differentiate themselves and effectively communicate their unique strengths to clients.
Marketing
fromThedrum
3 weeks ago

Influencer agency adopts brand lift metrics across campaigns to address measurement challenges

Influencer agency mandates Brand Lift studies across campaigns to provide measurable, comparable impact metrics against traditional media channels.
#marketing-measurement
Marketing tech
fromForbes
3 weeks ago

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.
Marketing tech
fromAdExchanger
3 weeks ago

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
Marketing tech
fromForbes
3 weeks ago

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.
Marketing tech
fromAdExchanger
3 weeks ago

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
more#marketing-measurement
Marketing tech
fromAdExchanger
1 month ago

The Missed Opportunity In Performance TV: Long-Term Brand-Building | AdExchanger

TV's shift to digital enables precise short-term performance measurement, but overemphasis on immediate results undermines its strength as a brand-building channel requiring balanced long-term strategy.
Marketing
fromBusiness Matters
2 months ago

Marketing Isn't Broken. The Brand Beneath It Is.

Marketing fails when asked to substitute for an unclear or outdated brand strategy, producing noise rather than compounding growth.
Marketing
fromThe Drum
2 months ago

Is your ad campaign garbage? Read this

OOH advertising can be effective when executed thoughtfully, with clear purpose, targeted creative, and cross-channel integration; otherwise media buys risk being 'garbage'.
Marketing
fromForbes
1 month ago

5 High-Impact Marketing Audits To Improve Your Brand's Performance

Regular objective marketing audits reveal root-system issues, benchmark performance, and align strategy to accelerate sustainable growth and improve marketing effectiveness.
#brand-trust
more#brand-trust
Marketing
fromwww.marketingdive.com
2 months ago

Maintaining brand relevancy: Here's what the numbers say

Social media activity and consumer trust jointly determine brand relevancy; brands with stronger trust can better weather controversy and gain momentum.
Marketing
fromeLearning Industry
2 months ago

The Ultimate Guide To Brand Strategy: Metrics CMOs Must Track

Brand strategy metrics must measure perception, trust, and long-term demand and link to pipeline quality, deal velocity, and revenue outcomes.
Marketing
fromInc
2 months ago

Paid Does Not Equal Ineffective

Brands should use high-quality sponsored content and invest in AI visibility to shape presence, because earned coverage alone is slow and insufficient.
Marketing tech
fromDigiday
2 months ago

Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis

X's ad recovery is overstated: many top advertisers returned but are spending far less, and overall ad spend remains roughly flat.
Marketing tech
fromThe Drum
2 months ago

Attention metrics are the new marketing 'must' - here's why

Prioritize measuring and optimizing attention—actual ad viewing—across channels and creatives to improve campaign effectiveness and ROI.
Marketing tech
fromwww.fooddive.com
1 month ago

The measurement gap: 4 costly myths hindering experiential and sampling ROI

Experiential marketing is measurable and can drive sales when treated as a performance channel with targeting, closed-loop attribution, and iROAS.
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