#programmatic-dooh

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fromExchangewire
1 week ago

VIOOH Partners With RZK Digital to Expand Programmatic DOOH Across Brazil's Urban Mobility Network - ExchangeWire.com

This partnership expands programmatic DOOH access across Brazil's key transit environments and reinforces the role of verified data in driving campaign outcomes. With VIOOH's global SSP expertise and RZK's data-led approach, advertisers can expect greater precision, transparency, and scalability in their digital campaigns,
Marketing tech
Marketing tech
fromExchangewire
3 weeks ago

VIOOH & London Lites Partner to Power London's Premium DOOH - ExchangeWire.com

VIOOH has formed a programmatic partnership with London Lites, giving advertisers programmatic access to 49 premium London DOOH LED screens generating 74.5 million monthly impressions.
Marketing
fromThe Drum
1 month ago

Let's take this outside: 5 OOH questions every marketer needs the answers to

Out-of-home advertising is now a measurable, data-driven channel requiring location-based analytics, programmatic creative, and controlled testing to optimize ROI and attribution.
fromExchangewire
2 months ago

Zoom Media Partners with VIOOH to Expand Programmatic Access to the GymTV Video Network Across North America

"This is premium video in a premium environment. Our gym audience reflects the rising importance of health and movement, fitness is no longer a trend; it's a way of life. With record-high traffic, extended dwell times, and members in a positive mindset, our viewers are uniquely receptive to both content and brand messaging. This partnership with VIOOH helps us unlock even greater visibility for advertisers looking to reach this high-value audience."
Marketing tech
Marketing tech
fromExchangewire
5 months ago

Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness

Programmatic DOOH drives deeper marketing impact beyond traditional KPIs, emphasizing attention, consideration, and conversion.
Attention is a crucial metric for evaluating media effectiveness, showcasing the powerful role of DOOH in today's advertising landscape.
Marketing tech
fromDigiday
5 months ago

Why guaranteed access matters when it comes to securing premium DOOH inventory

Programmatic DOOH revolutionizes outdoor advertising by integrating data-driven strategies with premium placements.
Online marketing
fromExchangewire
7 months ago

Stockholm's DOOH Market Now Complete: JCDecaux Sweden Launches Programmatic Buying via VIOOH

JCDecaux Sweden launches programmatic digital out-of-home advertising, enhancing Stockholm's position as a prime hub for advertisers in Scandinavia.
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